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It has been a big news day over at Quiksilver. The company announced today it was extending 9-time ASP champ Kelly Slater’s contract for five years.
Here’s the release:
Quiksilver, Inc. today announced that it has signed legendary 9-time ASP (Association of Surfing Professionals) World Champion Kelly Slater to a 5-year endorsement contract, extending his sponsorship arrangement with the company and ensuring that the greatest surfer of all time will be sponsored by Quiksilver for his entire competitive career.
Robert B. McKnight, Jr., Chairman of the Board, Chief Executive Officer and President of Quiksilver, Inc., commented, “We couldn’t be more pleased than to continue our long-standing relationship with the greatest surfer the sport has ever known. Kelly has been a fantastic spokesman for Quiksilver, a terrific ambassador and promoter for the sport of surfing and a true friend of the company. Kelly continues to work toward broadening the exposure of surfing through projects such as his upcoming IMAX movie and he’s got some great ideas that we will work on together to enhance the marketability of surfing and bring surf competitions to a broader audience in new and innovative ways. Kelly’s agreement to accept a significant portion of his compensation in the form of Quiksilver stock demonstrates his confidence in Quiksilver and our future prospects. We are absolutely delighted to continue our partnership with Kelly.”
Kelly Slater added, “Quiksilver’s been family to me for so long it’s hard to remember a time before them. It might not come as a surprise to many people that I’ve re-signed with them but there have been major transitions in my life and many changes within Quiksilver. It’s a long relationship and things often alter over the course of time. In our case, we’ve got exciting projects that coincide and are still stoked working and surfing together. These next 5 years and beyond will end up being our best together. As we put our minds and efforts together capturing our lifestyle and creating product that reflects this, I see Quiksilver remaining the industry leader. Revisiting what got us there and breaking new ground into some unforeseen areas, it seems things are on the upswing and it’s a fresh time again.”
WHO: Reel Sessions Productions, Sipping Jetstreams Media, Nike Sportswear, director Taylor Steele and photographer Dustin Humphrey
WHAT: An exclusive sneak preview party for Castles in the Sky, a surf travel film and photo book by director Taylor Steele and 2009 Sony World Awards winner, photographer Dustin Humphrey. Castles in the Sky is from the creators of the critically acclaimed 2006 film and photo book, Sipping Jetstreams. The preview will consist of footage for the upcoming “travel through surf” project shot on location in Vietnam, Iceland, Peru, India and other global locations. Sipping Jetstreams will be screened following the sneak preview. Confirmed guests include surfing legend Kelly Slater, who appeared in Sipping Jetstreams and will appear in Castles in the Sky, as well as some of the biggest names in surfing. Additional celebrity and VIP guests are expected to attend and will be announced.
Pre-show entertainment provided by DJ Mathieu Schreyer (KCRW, Spacek Soundsystem). Photo exhibit, live music and Q&A. Cocktails provided by Jim Beam. Charity partner for the event: the Life Rolls On Foundation.
WHERE: Nike Sportswear presents The Montalbán
The Ricardo Montalbán Theatre, 1615 Vine Street, Hollywood, CA (just south of Hollywood Boulevard & Vine Street)
WHEN: Tuesday, June 2, 2009 from 7 p.m. to 11 p.m.
WHY: For sponsorship opportunities for the project, please contact Sandrine Lima at Reel Sessions – (310) 827-1000 / reelsessions@mac.com.
HOW: By invitation only. For media credentials, please contact Robyn Ross at (305) 864-7200 or email robyn@robynrosspr.com. For guest list information, please call Reel Sessions at (310) 827-1000.
About Castles in the Sky and Sipping Jetstreams
Castles In The Sky is the sequel to the critically acclaimed film, Sipping Jetstreams, a surf travel documentary by director Taylor Steele and photographed by 2009 Sony World Awards winner, Dustin Humphrey. Steele and Humphrey decided to scrap the usual surf-travel strategy of “fly in, surf, fly out” in favor of true exploration of a culture - physical, spiritual, musical, and emotional. They gave up the “sure to score” mentality that had dominated surf travel for decades in favor of a more rhythmic journey into the heart of a place. Sipping Jetstreams was the result, with Castles in the Sky as the sequel to their vision.
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About Reel Sessions
Reel Sessions, based in Los Angeles, California, is a creative agency and full service production company with a collective of photographers, directors, illustrators and producers. Reel Sessions is the exclusive agency for Dustin Humphrey and the executive producer of Castles in the Sky, with principal Sandrine Lima as producer of the film. Their offices are located in Venice, California. For more information, please visit www.reelsessions.com or email reelsessions@mac.com.
About Dustin Humphrey
After a full decade as one of the world’s most prominent surf photographers, he’s seen more countries than he cares to list. More notably, he’s pioneered explorations to coastlines never before documented in places like Iceland, Egypt and Tanzania. Beyond establishing himself as the sport’s foremost travel photographer, Humphrey re-invented the genre by pulling away from the tight, logo-driven action to capture the moods of travel, the aesthetics of adventure and the rich cultural tapestries of the countries he explored.
His 2007 travel photography book, Sipping Jetstreams, won PDN’s prestigious “Book of the Year” award (against entries by photographers like Annie Leibovitz and Steve McCurry). More recently, Humphrey has been applying his worldly vision and road-tested skills to projects in fashion and celebrity portraiture. In 2008, his work with Insight Clothing’s “Good Morning Pluto” campaign won the brand “Campaign of the Year,” and in 2009 he shot Surfing Magazine’s award winning annual swim Issue. Most recently, Humphrey won the ‘09 Sony World Photography Award for his cutting-edge Insight/Dopamine Campaign.
Humphrey is currently working on a follow-up to Sipping Jetstreams, entitled Castles in the Sky, with famed surf director Taylor Steele, as well as a photographic ode to his adopted home of Indonesia, called “Archipelago Love.” Hailing from Huntington Beach, California, he has called Bali, Indonesia home for the last ten years, where he maintains ample studio space, a vast repertoire of exotic shooting locations, and enough surfboards and custom motorcycles to give his weary passport a break now and again. For more information on Dustin Humphrey and his photography, please contact Sandrine Lima at Reel Sessions at (310) 827-1000 or email reelsessions@mac.com.
About Life Rolls On Foundation:
Life Rolls On is a non-profit 501(c)3 that exists to be a grassroots resource that provides hope and is an advocate on behalf of young people whose lives have been affected by spinal cord injury (SCI). LRO utilizes action sports to push the boundary of possibility for those with SCI. They Will Surf Again (TWSA), the foundation’s flagship program, is an adaptive surfing program for those with spinal cord injury and a life-changing volunteer experience for all.
THE ARBOR COLLECTIVE RELEASES NEW KELLY SLATER SKATEBOARD
The 9x World Surfing Champion’s new swallowtail shape arrives in stores this summer.
Venice, CA - May 25, 2009 - The Arbor Collective is proud to announce the release of a new model created with friend and nine-time ASP World Surfing Champion, Kelly Slater. This follow up design builds on the foundation created by Arbor’s original Slater Model. The updated design provides speed down the line and the tightest turning available from any of Arbor’s carve oriented skateboards. “The new swallowtail design was inspired by some of the boards Slater has been surfing recently,” said Bob Carlson, Arbor’s cofounder.
Kelly Slater is arguably the best competitive surfer ever. He has won an amazing nine world titles, five of which were consecutive, and is showing no signs of letting up. “Kelly’s life is rooted in the world competitive surfing and all that comes with that path,” says Carlson. “This led us to work with Venice, California based artist, Jake Pickle to develop a graphic that highlights the important elements in Kelly’s life: surfing, music, travel, and friends.”
The new Salter Model, which is now more competitively priced at $179, is a 37” long tapered carver, with a concave profile that is 8.75” wide. A 26.30” wheelbase creates the stability and performance of large-radius turning. The Slater Model also features Arbor’s gummy 65mm, 78a durometer wheels for a smoother ride, and Gullwing 9” reverse kingpin trucks for tighter turn initiation.
The new Slater Model is built with a unique blend of materials that deliver a powerful combination of attributes, including: performance, an important amount of surf heritage, and a respect for the planet. “It’s the environment that makes a life of surf, skate, and snow possible,” added Carlson. “This awareness has always been important to Kelly and Arbor; it drove our design efforts ensuring that the new Slater Model is as friendly on the environment as possible.”
ENVIRONMENTAL HIGHLIGHTS
• Seven Plys of Sustainably Sourced Hardrock Maple: Maple provides the best blend of durability and lightweight performance. It’s also readily available and affordable, which allows Arbor to offer a price point that is uncommonly low for an environmentally friendly alternative.
• Finish Ply of Sustainably Sourced Hawaiian Koa: This hardwood’s more densely packed fibers add important structure, which improves return, while providing a one-of-a-kind grain pattern on each deck. Koa wood was used by the Hawaiians to build the first surfboards 600+ years ago.
• Recycled Glass Re-Grip: Each skateboard is gripped with long-lasting crushed recycled glass. This ultra clear grip surface allows the deck’s natural grain and color to remain highly visible, while providing better performance than silica bead alternatives.
• Water-Based Finishes: All Arbor skateboards are produced using a water-based sanding sealer and final finish to help protect the air we breathe, especially when skating.
• Recycled Plastic Risers: All complete skateboards are shipped with recycled plastic risers, which allow Arbor to reduce dependence on petroleum-based plastics, while contributing to a reduction in the use of landfills and the proliferation of plastic pollution.
• Reclaimed Wood Byproduct: All wood byproduct created during the production of Arbor skateboards is reclaimed for use in other Arbor products or by outside companies. This allows Arbor to stretch an important resource, while helping to reduce strain on landfills and forests.
ABOUT THE ARBOR COLLECTIVE: Arbor was founded in 1995 on the assertion that solutions to many of today’s most difficult snow, skate, and apparel design challenges exist in the natural world. For 14 years, Arbor has built on the belief of replacing, environmentally harmful materials with ecologically based, natural alternatives. Arbor’s goal is to create a higher level of function and relevance in the most responsible way possible. The end result must be improved style and performance, with significantly reduced impact on the environment. “We need clean air to skate, clean water to surf, and snow to ride…”
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