Check out the news in the world of snow shoes…
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Total sales for 2008 were up 46.1% to $2.5 billion and operating earnings jumped 293% to $172 million, primarily due to a boost in revenues from the company’s acquisition of K2.
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Each year ispo presents awards in a variety of categories to stand out products. This year’s winners are…
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Zoot Sports, which makes “multisport” (pronounced tri-ath-a-lon) shoes, apparel, and wetsuits, announced today that it had been purchased by K2 Sports for an undisclosed amount.
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SEATTLE, Wash. (September 8th, 2008) – After a solid four years in the Northeast, Joel Brinson has made the cross country move to the great Northwest and “is fully stoked about the opportunity to join the talented design crew at K2 Snowboarding.” Joel brings a distinct design aesthetic and vast knowledge of the industry to K2 that complements the artistic stylings of K2 designers, Cory Little, Jessie Federico and Jered Garrison.
“Joel brings a broad range of industry experience and passion for design that make him a great addition to K2” said Cory Little, K2 Image and Design Manager. “He is a very respected designer with a super positive attitude and outlook; and we are excited to welcome him to our family. This combination will no doubt be a seamless transition and already showing to be a great fit.”
Joel leaves the East Coast and Rome Snowboards where he has been heading up board graphic art direction and developing brand identity. In addition to board graphics, he has developed motion graphics and illustrations for a variety of clients and created album art, apparel, skateboard graphics and video installations throughout his career. He originally hails from Florida, attended Florida State University and completed a design program in London.
“I can remember each snow and skate graphic that I have ever owned and being able to contribute that same level of stoke to a kid is one of the biggest rewards for a designer. By joining the talented crew at K2, I am lucky enough to be able to expand upon an already broad legacy of great graphics.” Joel Brinson
About K2 Snowboarding
Born in the Pacific Northwest in the shadow of the Cascade Mountains, K2 Snowboarding was raised in the backcountry of Baker. From the beginning, our goal has been to create original concepts and technology that drives snowboarding forward. Today, 21 years later, we continue to innovate and progress the sport from the backcountry to the parks…and everything in between. For more information, visit k2snowboarding.com.
The U.S. Consumer Product Safety Commission (CPSC) announced Tuesday that K2 is voluntarily recalling approximately 2,500 pairs of last season’s Auto series binding due to the potential of the cable that connects the toe strap to the baseplate to break and cause a fall.
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Jarden Corporation reported a 48.3% jump in first quarter net sales to $1.22 billion. Net sales were buoyed by the acquisitions of K2 Inc.
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