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MARKET WATCH: Some Industry Strategic Considerations

Reading and analyzing Quik’s 10K helped clarify some issues for me about industry strategy and the economy. I want to use some of their positioning statements to talk about how we compete in the much larger market we are, or want to be, a part of. When I say “much larger market” I mean the fashion driven market and the customers and potential customers who don’t skate, surf, or snowboard.

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