Jeff Wright joins the In4mtion family. Todd Shimabuku gives us play by play on how it all happened.
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30 Shops In 30 Days” is our way of keeping a close eye on what’s happening with retailers across the country. Over the course of a month, we’ll feature a new in-depth shop profile every day. Is your shop interested in being profiled? Contact us at business@transworld.net.
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August 19, 2008, Honolulu, HI – Hawaii’s In4mation is at it again! In4mation, the undisputed king of collabs, have teamed up with skate footwear heavyweight Vans to unleash a new take on a classic with the Vans by In4mation denim/hounds tooth Half Cab!
The Vans Half Cab is a legend among skate shoes and was Steve Caballero’s second signature shoe, originally released by Vans in 1991. Steve is a vertical skateboard pioneer, having invented many of the tricks that are standard today, including the Caballerial (fakie 360° ollie). The In4mation crew has been skating for decades, so it is with great respect that they merge the distinctive In4mation look with the Half Cab. With classic workman style updated for the sneakerhead, the Vans by In4mation Half Cab features a denim upper with hounds tooth accents as well as classic Vans touches like the original vulcanized waffle outsole. As the shoe is worn during skateboarding, the denim will breaks out to reveal more houndstooth beneath – a hidden layer of fabric – and the look of the shoe will change and evolve the more it is skated.
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This In4mation x Vans offering will be released on December, 12th and will be limited to just 500 pairs worldwide, available exclusively through the In4mation website and storefront located at:
1050 Ala Moana Blvd. B1 Bay 5+6
Honolulu, HI 96814
For more on In4mation, check out www.in4mants.com
ABOUT IN4MATION:
Based in Honolulu, HI, In4mation is island raised and city situated. Respecting our roots, while being committed to diversity and broadening horizons, In4mation embodies distinctive style, a strong aesthetic and adaptive nature. In4mation creates unique and innovative top-quality men’s and women’s apparel, accessories and hardgoods; seeking not to pander to the masses, but instead inspire those with a discerning eye. In4mation stays true to our family, both those we were born to and the ohana that has grown through our adventures in the world. The In4mation motto “I SHALL PROCEED…AND CONTINUE” serves as a reminder: follow your chosen path and keep moving forward!
Piney Kahn
piney@themilkmilk.com
Mobile: 503.260.8697
Office: 503.233.4388
milk milk
3531 SE 11th Ave
Portland, OR 97202
In4mation, Hawaii’s premiere retailer and brand of skate and streetwear, bids farewell to their second retail store on Lewers Street. While welcoming ALOHA ARMY, a surf shop dedicated to the advancing new brands, to the Waikiki Beachwalk. Hello and Goodbye.
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In4mation is proud to announce the release of a limited edition In4mation G-Shock G-lide Tide Watch, a stylish collaboration to celebrate the 25th Anniversary of G-shock.
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