Tag Archive
Bar Rafaeli The New Face Of Hurley

As Hurley’s new marketing message starts hitting over the next few months, many people are sure to recognize the model used in the women’s campaign. Bar Rafaeli, the Israeli supermodel that dates Leonardo DiCaprio and has been “romantically linked” to Kelly Slater, is the new face—and body!—of Hurley. The decision to use Rafaeli reaffirms a few things: Someone in Hurley’s marketing department makes good decisions, this is sure to get the brand some press in the mainstream, and Kelly Slater is a legend!

josh hunter
Thursday, August 21st, 2008 | 764 views | 5 Comments »
Product Preview: 2008 Sunglasses

The July issue of Transworld Business featured a summer showroom full of the latest trends, including the basic essentials: swimwear, watches and most importantly, sunglasses. Take a look at some of the latest retro trends and new millennium technologies that are shaping sunglass lines this year.

kailee bradstreet
Friday, July 18th, 2008 | 503 views |
Nike Reports Fiscal 2008 Results, Hurley Revenue Up 14% to $171 Million

Nike Inc. hosted its investor conference call on June 25 to discuss its Q4 ending May 31 and fiscal year 2008 earnings.
CEO Mark Parker discussed the company’s affiliates program, which includes Hurley. Here’s an interesting excerpt:
“Our ongoing Affiliates businesses – Converse, Nike Golf, Cole Haan and Hurley – each
delivered strong operating performances for the year. [...]

josh hunter
Wednesday, June 25th, 2008 | 1,277 views | 2 Comments »
Hurley Kicks Off Summer With 7th ‘Walk The Walk’ Fashion Event

Hurley, a leading global youth brand with strong roots in surf, skate, art, music and beach culture, today announced the seventh installment of its expanding fashion event, “Walk The Walk,” to take place at the Irvine Spectrum in Orange County, California on June 6th, 2008.

Press Release
Friday, May 30th, 2008 | 733 views |
Transworld Surf Presents The Cali Rally: 500 Missions, 832 Miles, Winner Takes All

Starting July 10, teams from Hurley, Lost, Volcom, and Billabong will travel up the coast performing the most outrageous and creative stunts that the minds at Transworld SURF could devise.

Press Release
Wednesday, April 30th, 2008 | 845 views | 3 Comments »
SIMA Announces Nominees for 2008 SIMA Image Awards

The Surf Industry Manufacturers Association (SIMA) announced Monday, March 24, the list of nominees for the sixth annual SIMA Image Awards, the only awards program that gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry.

Press Release
Monday, March 24th, 2008 | 918 views |
Hurley Welcomes Steve Nesser to Skate Team

Hurely welcomes high-profile rider Steve Nesser to its expanding skate team.

Press Release
Thursday, March 20th, 2008 | 432 views |