As Hurley’s new marketing message starts hitting over the next few months, many people are sure to recognize the model used in the women’s campaign. Bar Rafaeli, the Israeli supermodel that dates Leonardo DiCaprio and has been “romantically linked” to Kelly Slater, is the new face—and body!—of Hurley. The decision to use Rafaeli reaffirms a few things: Someone in Hurley’s marketing department makes good decisions, this is sure to get the brand some press in the mainstream, and Kelly Slater is a legend!

The July issue of Transworld Business featured a summer showroom full of the latest trends, including the basic essentials: swimwear, watches and most importantly, sunglasses. Take a look at some of the latest retro trends and new millennium technologies that are shaping sunglass lines this year.

Nike Inc. hosted its investor conference call on June 25 to discuss its Q4 ending May 31 and fiscal year 2008 earnings.
CEO Mark Parker discussed the company’s affiliates program, which includes Hurley. Here’s an interesting excerpt:
“Our ongoing Affiliates businesses – Converse, Nike Golf, Cole Haan and Hurley – each
delivered strong operating performances for the year. [...]

Hurley, a leading global youth brand with strong roots in surf, skate, art, music and beach culture, today announced the seventh installment of its expanding fashion event, “Walk The Walk,” to take place at the Irvine Spectrum in Orange County, California on June 6th, 2008.

Starting July 10, teams from Hurley, Lost, Volcom, and Billabong will travel up the coast performing the most outrageous and creative stunts that the minds at Transworld SURF could devise.

The Surf Industry Manufacturers Association (SIMA) announced Monday, March 24, the list of nominees for the sixth annual SIMA Image Awards, the only awards program that gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry.

Hurely welcomes high-profile rider Steve Nesser to its expanding skate team.