How To

Shop Talk: Turning Difficult Customers Into Cash Money

Shop Talk is the new spot on the Web for core shop employees to share their expertise, get tips, win great prizes, and have a chance to be featured in print. It’s simple, each month we’ll feature a different topic for you to weigh in on. We pick your answer and you win sweet stuff.

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ADMIN

How To: 22 Exhibitor Trade-Show Tips

Make the most of your next trade-show with this expert advice.

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mike lewis

The 2009 podium. Photo Dan Mathieu

How To: Build A Better Action-Sports Comp

In an era of contest consolidation, the Ride Shakedown is launching its first foray into the U.S. market this coming winter. Contest organizers Patryck Bernier and Brendan O’Dowd sat down with us to discuss effective brand partnerships, the future of contests, and their new clothing line.

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mike lewis

How To: Increase Store Profits By Increasing Maintained Markup

Retail expert Alan Roseman explains how slight changes to maintained markups can significantly improve profitability.

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josh hunter

How To: Discount Wisely

Check out these three great tips for making the most of discounts without training your customers that your product isn’t worth full price.

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mike lewis

How To: Whitebook Avalanche Education Tips

RECCO serves up tips to help you never need to use its reflectors.

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HOW TO: Retail Tax Tips

Top action sports retailers share their tips for making tax season a breeze.

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mike lewis

How To: Retailer Tips For Tough Times

Even in a recession that has already bankrupted more than half a dozen retail chains, experts say merchants have to ensure that they keep a laser focus on evolving to the changing needs and wants of their shoppers.

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