SEATTLE, Wash. (August 5, 2008) – Norway-based Helly Hansen created the industry’s first technical base layer when it introduced LIFA® Stay Dry Technology in the 1960s. This winter the company is introducing a guarantee for U.S. consumers to back its claim that LIFA-based products perform better than any other base layer on the market.
“At Helly [...]

In the midst of major re-structuring, including new owners and changes in management, Norwegian-based Helly Hansen delivered a strong financial performance in 2007.