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MARKET WATCH: Volcom’s Quarterly Report

Volcom is a really good company to watch if you want to see what’s going on in our industry. It’s not too big, and not too small. It’s public so we can see what’s going. Action sports are all it does. It’s apparel so it cuts across snow, skate, and surf and into the broader fashion market. So I read their filings with interest not just to see their numbers, but to help me think about what’s going on in general.

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