Gigi Rüf sweeps 2014/15 Snowboarding Exposure-Meter; Mark McMorris grabs Digital Win

Gigi Rüf sweeps 2014/15 Snowboarding Exposure-Meter; Mark McMorris grabs Digital Win

The year-end snowboarding exposure meter results are in and the top winners have been dete[...]

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15th Annual TransWorld SNOWboarding Riders’ Poll Awards Winners Unveiled

15th Annual TransWorld SNOWboarding Riders’ Poll Awards Winners Unveiled

It was a wild night at the Ogden Theater on Friday as the top riders in snowboarding took [...]

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Gigi Grows The Gap In The Latest Snowboarding Exposure-Meter

Gigi Grows The Gap In The Latest Snowboarding Exposure-Meter

With a strong month of ads from Slytech and Union, Gigi Rüf helped cement his lead with a[...]

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SOL Republic Announces New Snow Team & Athletes

SOL Republic Announces New Snow Team & Athletes

New Athletes to Sol Republic's snow team roseter Include Gigi Ruf, Chris Bradshaw, Justin [...]

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Gigi Rüf Signs With Slytech

Gigi Rüf Signs With Slytech

As the newest member of SLYTECH's team, Rüf supports the brand's strong focus on protecti[...]

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Gigi Rüf Claims 2012/13 Snowboard Exposure-Meter Title

Gigi Rüf Claims 2012/13 Snowboard Exposure-Meter Title

Catch up with Gigi Rüf as he claims his third Snow Exposure-Meter title in four years and[...]

Features

Gigi Rüf Sweeps February Snow Exposure-Meter, Shaun White Slays Social

Gigi Rüf Sweeps February Snow Exposure-Meter, Shaun White Slays Social

Gigi Rüf has topped the Ad, Edit, and Overall Exposure-Meter print races through February[...]

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Gigi Grabs Snow’s Print Exposure-Meter Lead, White Wrangles First Social Athlete Index

Gigi Grabs Snow’s Print Exposure-Meter Lead, White Wrangles First Social Athlete Index

The Exposure-Meter is getting social—meet the all new Social media-tracker, the Athlete [...]

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Gigi Rüf Wins Red Bull Ultra Natural

Gigi Rüf Wins Red Bull Ultra Natural

Sixteen of the world’s best snowboarders converged on the run known as “Scary Cherry[...]

Events

Bode Merrill Dominates December Snow Exposure-Meter

Bode Merrill Dominates December Snow Exposure-Meter

Bode Merrill sweeps the overall meter, Rüf is the ultimate Ad Whore, and Oli Gagnon is st[...]

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Slash Snowboards: 2013/14 Snowboard Preview

Slash Snowboards: 2013/14 Snowboard Preview

Rider and Shaper Gigi Ruf discusses what Slash has on tap for 2013/14.

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Dragon Laucnhes First ‘Frame Of Mind’ Snow Episode

Dragon Laucnhes First ‘Frame Of Mind’ Snow Episode

Dragon's new web series stars team riders Gigi Ruf, Luke Mitrani, Danny Davis and Chris Be[...]

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Snow Exposure-Meter: Eero Ettala Knocks Torstein Down A Peg (Or Two)

Snow Exposure-Meter: Eero Ettala Knocks Torstein Down A Peg (Or Two)

Round two of this season's Exposure-Meter saw October's Top Ten in shambles. Find out who [...]

Features

Inside Dragon Advanced Projects X Goggles With Gigi Rüf

Inside Dragon Advanced Projects X Goggles With Gigi Rüf

Dragon just released this video highlighting the attributes of its new Advanced Project[...]

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What’s Next: Slash By Gigi

What’s Next: Slash By Gigi

After years riding for top board companies, snowboarding legend Gigi Ruf shapes and sells [...]

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Forest Bailey Signs With Dragon

Forest Bailey Signs With Dragon

Dragon announces Forest Bailey as the newest addition to its global snowboard team.

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