New E-Commerce Tool Allows Shoppers to Interact Via Facebook

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New E-Commerce Tool Allows Shoppers to Interact Via Facebook

Fluid Social 2.0, a new e-commerce tool that allows online shoppers to connect with friends via Facebook and live online chats before they make a purchase, launched on Wednesday and has already signed on several well-known brands, including Vans.

“Online footwear and apparel innovator Vans (www.Vans.com) has implemented Fluid Social 2.0 to help shoppers design custom shoes. Peer approval and social validation is an important part of buying a custom product. The integration of real-time chat and design-sharing within the product configurator helps shoppers collaboratively configure a product to their needs and also draws new shoppers into the online store. This new mode of shopping transforms online buying from a mere transaction to an entertaining, interpersonal activity.

‘Vans has deep roots in custom shoes. We were an early leader in offering custom footwear in the offline world and we think this site reinforces that brand heritage,’ said Katie Bongiovanni, director of Ecommerce for Vans. ‘The new version of Fluid Social lets us not only unleash our shoppers’ inspiration, but create community and draw new users into the Vans experience.’”

Fluid Social 2.0 will allow shoppers to “go shopping together, show each other what they like, ask for and receive feedback and help each other find the right product” and “allows people to suggest products, chat about and give thumbs up/down on products in real time via chat and asynchronously using Facebook Connect,” according to a press release from Fluid Inc.. The collaborative shopping service is priced based on the application’s effectiveness on company’s sites, and starts at $12,000 per year. Click HERE to read the entire release.