europe

• Features

The Details Behind Dwindle Distribution’s Acquisition Of Cliché

New ownership to provide broadened distribution, increased access to sourcing, and lowered retail prices for Lyon-based skateboard brand.

cullenpoythress

• August 05 2009 | 1,024 views | 8 comments

• News

New Pan-European Snowboard & Ski Federation Created

The Austrian, French, Italian, and Swiss ski federations have come together to create the new European Ski Federation to promote snow sports.

mike lewis

• June 10 2009 | 87 views

• Press Releases

Calling All Rookies: Summer Rookie Fest 2009

Calling all rookies. This summer in Europe join top rookies from around the globe and compete on one of Europe premier glaciers to show your the next big thing. Check it out!

Press Release

• June 03 2009 | 10 views

• Press Releases

SOURCE European Snowboarding Industry Forum Registration

The Source, Europe’s b2b magazine for surf/snow/
skate is organizing the fifth annual snowboard industry
forum from the 24-26th of April in Garmisch-Partenkirchen
Germany.
Following on from the success of last years forum
which over a hundred industry personnel attended,
this years Forum will continue to be the unique platform
that brings the key players together to discus the
European snowboard market and its unique issues.
The opening dinner on Thursday evening and will be
followed by two days of seminars and workgroups.
This years topics include:
European and North American 2008/9 snowboard figures,
European and North American 2008/9 freeski
figures, Sustainability or slow death, A review of the
season and plans for the future for TTR, WSF, Freeride
Tour and a European on snow Demo tour proposal,
The Czech market- the fastest developing market
on our doorstep,Workgroups to formulate plans that
can be used as working documents for the Mountain
Division during 2009/10, The Future of ecommerce for
Branded Manufacturers: Zero or Hero? and Marketing
strategies for tough times.
Friday night is this years Snowball evening to raise
money for environmental causes and includes the
presentation of the European Snowboard Industry
Awards.
Sunday the 26th is an optional riding day.
Help shape your industry at Europe’s only snowboarding’s
conference, obtain knowledge that will
enable you to make better business decisions while
networking with snowboarding’s key players.
Look forward to seeing you in Garmisch-Partenkirchen
Clive Ripley and Remi Forsans
4:30-7:00pm
Arrival and Registration
at the Kongresshaus
OPENING EVENING
COURTESY OF ISPO
7:30pm
Get Creative
at the See-Hotel Riessersee.
Today, we are faced with enormous amounts of change
at both the global level and in own professional lives.
The best way to deal with this instability is through
increased creativity in problem solving. Anna will explain
techniques that companies like Atlas Copco are using to
maximize personal creativity and so enable all of us to
better deal with change.
SPEAKERS
? Anna Linda Hulström
7:00-9:45am
Breakfast
9:00-9:45am
Registration and information
at the Kongresshaus
How was the 2008/2009 season, sales up, sales down.
Remi looks at the initial reports on hard goods sales, an
early snapshot that gives us a feeling of how the market
has performed and Dave takes a similar look at the
North America market.
SPEAKERS
? Remi Forsans - BoardsportSOURCE Magazine
? Dave Wray-SIA (Snow sports Industries America)
SEMINAR 1
10.00-11.30am
2008/2009 The snowboard market
11.30-11.45am
Break
SEMINAR 3
2.15-3.15pm
TTR, WSF, Freeride Tour and a
European on snow Demo tour
SEMINAR 5
4.45-5.30pm
The czech market,
the future on our doorstep
These three organizations report on their activities in
the 2008/9 season and plans for the 2009/10 season
followed by a presentation on a proposed pan European
On snow demo tour.
SPEAKERS
? Reto Lamm-TTR
? Marco Sampaoli-WSF
? Nicolas Hale-Woods and Carl Williams-Free Ride
World Tour
? Muck muller-On snow demo tour proposal
SEMINAR 4
3.15-4.30pm
Sustainability or slow death
Sustainability is moving from an optional to a necessary
business model as consumers and media take more notice
Jarda has been involved in the Czech snowboarding
scene from the mid nineties since then the Czech market
has grown to become the largest Snowboard market
in Eastern Europe. As one of the latest additions to the
Euro zone, the Czech market is seen as a new European
frontier offering significantly more growth then more
established national markets. In the seminar Jarda will
review the development of his home market and point
out the trends that the market is now following, looking at
opportunities for overseas brands.
SPEAKER
? Jarda Bocek-WSF
4.30-4.45 pm
Break
12.30-2.15pm
Lunch
SEMINAR 2
11.45-12.30am
2008/2009 The freeski market
As last year we will be presenting the figures for
the free ski market as a separate topic. This will
enable delegates to compare the performance of each
of these competing markets. Dave will present the same
information for North America
of the environment and governments legislate to protect
our future. Karsten will firstly talk about the pressures that
make sustainability a necessity and then Stewart will look
at the definitions of sustainable development and at
each ‘building block’ of sustainability (Social, Environmental,
Economical). Then he will look at what a company
can do under each one of these blocks in theory and
in reality, and examine the Holistic approach to sustainability
where you apply it to the whole company and the
product approach which concentrates on the engineering
processes. Karsten then will talk about his experiences of
taking Volkl snowboards in this direction, the issues and
the payoffs.
SPEAKERS
? Karsten Mohr-Volkl Snowboards
? Stewart Sheppard- Mountain Riders
WORKGROUPS
10.00-12.45am
This year the workgroups will concentrate on iniatives
that the Mountain Division has been working on throughout
the year. Remi will first outline what has been achieved since
the last forum and will then ask each of the workgroup
leaders to explain briefly the topic they will manage. The
forum will then break up into groups to work on the topics
and then each group will report back to the Forum with
a summary of their discussions. These summaries will
form the basis of wo&rking documents that the Mountain
division will develop over the coming year. This year one
complete morning is set aside as all of these topics are
now becoming active iniatives that benefit the industry
as a whole.
WORKGROUP TOPICS
? European Onsnow Demo Tour
? World Snowboard day
? Practical Sustainability
? Market Surveys
12.45-2.30pm
Lunch
The Annual Mountain Division evening to raise money for
the environmental causes and host the second European
Snowboard industry Awards.
A VIP open bar and buffet between 8 to 11 PM for the Snow
Forum attendees and EuroSIMA members.
From 11pm-2am open party for the whole Snowboard
community.
SNOWBALL &
EUROPEAN SNOWBOARD
INDUSTRY AWARDS
8.00pm
at the Lodge Bar
SEMINAR 7
3.45-4.45pm
Marketing strategies
for Tough times
RIDING DAY
8.30am-3.00pm
The economic downturn will effect the snowboard
industry differently from other industries. There are more
drivers in the snowboarding market than just the disposable
incomes of the consumers (e.g. snow conditions).
However, as manufacturers are producers of durable
goods they will face more problems than snowboard
event organizers or mountain railways companies. In
an economic downturn consumers will cut expenditure
The Glacier and snow park will be open on the Zugspitze,
so come and joins us on Germanys highest mountain
We will meet at the bottom of the cable car at 9 am and
spend the rest of the day doing what we do best !
SEMINAR 6
2.30-3.30pm
The future of ecommerce for
branded manufactureres:
hero or zero?
The retail landscape has been shaken to the core by the
emergence of the Internet and online shopping.
Manufacturer websites, with rich product information and
attractive lifestyle-oriented content, are a popular destination
for shoppers researching a new purchase. How can a
manufacturer best meet the needs of the online shopper,
while maximizing the rate of conversion from «shopper»
to «buyer?» Ed Stevens will present the four ways a manufacturer
can turn its website’s traffic into sales, and the
Pros and Cons of each. Stevens will also outline how
the online marketplace can evolve to support local bricks
and mortar stores, which are essential to the development
of snowboarding as an industry.
SPEAKER
? Ed Stevens-Shopatron Inc
3.30 -3.45 pm
Break
on snowboard equipment rather than reduce the
days on the mountain. From an economic point of
view the so-called “diminishing marginal utility” of
snowboard equipment seems to be a key concept
to staying viable during economic downturns and
financial crises. Christoph will examine how manufacturers
can do this and will evaluate the different
kinds of consumer and retail industry marketing
strategies that support this approach.
SPEAKER
? Christoph Breuer -German Sport University of
Cologne
Package 1 :
Full package 3 Nights
? Three nights including breakfast
? Two buffet lunches
? Opening evening Thursday
? Forum
€595 shared room per person
€690 Single room per person
Package 3 :
Forum and meals
? Two buffet lunches
? Opening evening Thursday
? Forum
€445 per person
Package 4 :
Forum only
? Forum
€375 per person
Extras
? Snowball charity event €40
(buffet/DJ/live music, Industry awards)
? Riding day €36 (lift pass)
Package 2 :
Full package 2 Nights
? Two nights including breakfast
? Two buffet lunches
? Opening evening Thursday
? Forum
€545 shared room per person
€590 Single room per person
Discounts are available for groups of 3 people or more on request
Please scan, print and complete all sections of the registration form , including payment choice and email to:
clive@boardsportsource.com or remi@boardsportsource.com.
If you would like a word.doc please go to www.boardsportsource.com/snow_forum_09/en
NAME
COMPANY NAME
ADDRESS
COUNTRY
TELEPHONE
COMPANY VAT NUMBER
E-MAIL ADDRESS
ROOM MATE’S NAME
ROOM MATES EMAIL ADDRESS
PACKAGE CHOICE
TYPE PRICE QUANTITY TOTAL
Package 1 (3 nights) shared
Package 1 (3 nights) single
Package 2 (2 nights) shared
Package 2 (2 nights) single
Package 3 forum, meals
Package 4 forum only
Extra Snowball
Riding day
GRAND TOTAL
PAYMENT CHOICE
credit card type (visa/mastercard etc) :
card number :
card# exp. date (month and year) :
cardholder’s name (print) :
last 3 digits on back of card :
If payment by iban transfer (Send in euros to)
ACC NAME : EXTREME SPORTS BUSINESS
IBAN: GB89 BOFS 1220 1015 6590 01
SWIFT: BOFSGB21EUL
BANK OF SCOTLAND 33 OLD BROAD STREET, LONDON EC2N 1HZ, UK
Any questions email clive@boardsportsource.com or call 0034956615370
€ 595
€ 690
€ 545
€ 595
€ 445
€ 375
€ 40
€ 36
For further info or to obtain a .doc registration form please email
clive@boardsportsource.com or remi@boardsportsource.com
See you in Garmisch

Press Release

• March 09 2009 | 145 views | 2 comments

• News

Columbia Sportswear Appoints Director of Sales for Europe

Columbia Sportswear Company, a global leader in the active outdoor apparel and footwear industries, today announced the appointment of Patrick Chevallier as the director of sales for Europe. He will report to Christian Finell, general manager, Europe.

Chevallier, 46, is a veteran of the sports business industry with 18 years of experience. He joins Columbia from Amer Sports, where he served as commercial director for Eastern Europe and more than 20 countries of the EMEA region. Prior to that, he was employed for 12 years at Salomon in various international marketing and management positions. Chevallier is a native of France and will be based at Columbia’s European headquarters located in Geneva, Switzerland.

“We are pleased to welcome Patrick Chevallier to Columbia Sportswear. His strategic management skills and extensive knowledge of pan-European sales operations will play an important role in executing our global go-to-market initiatives in the European outdoor market,” said Christian Finell, General Manager Europe.

Press Release

• August 14 2008 | 149 views