Taco stands, milk chugging contests and some great product giveaways were all part of this year’s Fifteenth Annual Surfside Snow Carnival and Pre-Season Sale. Read more and see photos from the event right here.

On July 21, Volcom announced plans to acquire Laguna Surf & Sport from longtime Owner Eric John. Days later in the company’s Q2 conference call Chairman/CEO Richard Woolcott told investors “The multi branded concept of the LS&S stores is a little different for us, but we believe it helps diversify our retail business by providing us with greater insight about our customers and market trends.” Woolcott also says the stores will keep the same product mix and employees.

The July issue of Transworld Business featured a summer showroom full of the latest trends, including the basic essentials: swimwear, watches and most importantly, sunglasses. Take a look at some of the latest retro trends and new millennium technologies that are shaping sunglass lines this year.

There were some errors in the Special Advertising Section of our July issue. Click here for corrections and a preview of Electric’s sunglass line.

For more information, or to find an authorized Electric Dealer near you, visit Electricvisual.com

Riders choose the animal neighbors. The use of negative space and compelling colors add to the distinct look and refreshing feel for these advertisements. Each ad includes a fun fact about the rider’s chosen creature and a hidden volt on the animal for added interest.

For more information visit www.electricvisual.com