To promote DC Co-Founder Ken Block’s new TeamWorks apparel collection, the company has launched “Gymkhana TWO,” a seven-and-half-minute, infomercial-style video that features Block’s skills behind the wheel of a rally car. Check it out:
Here’s more information from DC:
“June 1, 2009 – VISTA, CA – DC officially launches Ken Block’s first-ever TeamWorks Collection on June 1st with the best infomercial ever—introducing the Gymkhana TWO video. Riding on the success of the first Gymkhana Practice video that grabbed the attention of over 20 million viewers worldwide, the high-performance video and Block’s complete TeamWorks Collection will be live at www.dcshoes.com/gymkhanatwo.
Created to honor Block for all of his achievements, the collection features two pairs of shoes, a reversible windbreaker, T-shirt, sweatshirt and hat. Block’s design inspirations for his collection all stem from his Gymkhana TWO car, and each feature his rally sponsors’ colorways and graphics. When given the opportunity to work on a project that reflects his personality as an athlete, he looked at patterns, logos, colors and materials and created his own hand drawn DC logo “Block” print. The print was originally used on his race car, and then was transferred onto both of his shoe models, the Block Spartan High and Block Manteca 3.
Relying on Block’s expertise behind the wheel of a rally car as the cornerstone, the Gymkhana TWO video takes infomercials to the next level. Unlike other infomercials, this one sells the products with great action, cinematography, and a dramatic driving performance—and, no stereotypical cheesy infomercial pitchman. Produced specifically to market Block’s first-ever Rally TeamWorks Collection, the new video is filled with great driving stunts, surprises, explosions, and a guest appearance from DC team rider, Rob Dyrdek. Filmed at the Port of Los Angeles, expect non-stop motor sport eye-candy as Block hits the all-new course in a custom tuned, high performance, and brand-new Subaru Impreza WRX STI.
The new 2008 Subaru Impreza WRX STI was custom built by Crawford Performance to the unique specifications of Block. Created specifically for this new gymkhana video project, Crawford custom built this new car to the unique driving conditions of gymkhana. The car features high-power performance modifications, including BFGoodrich g-Force KDW tires, tons of custom and unique parts, lots of carbon fiber, and has a custom graphics package and body mods for a unique and striking look.
The gymkhana project started off with the first Gymkhana Practice video that was put on kenblockracing.com, dcshoes.com, youtube.com, streetfire.net, shredordie.com and vimeo.com with little promotion and became an instant viral success in all circles, capturing over 20 million viewers to date in six short months. Encouraged by this success Block and DC decided to up the ante by elevating the driving and production level in the second video, Gymkhana TWO.
Gymkhana – jim-kah-nuh — is an automotive sport that takes place on an open tarmac area such as a parking lot or old airfield, and requires drivers to push their limits of car control and unlock their true abilities while skillfully maneuvering their cars around a series of cones, slaloms, 180-degree turns, 360-degree turns, figure eight turns or other obstacles using extreme acceleration, braking, and drifting.
For more information on Gymkhana TWO, Block’s DC TeamWorks Collection, behind-the-scenes footage, photos, exclusive interviews, contests and more, visit www.dcshoes.com/gymkhanatwo.
About DC:
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.
DC invited more than 150 media, athletes and industry VIPs to witness the launch of company co-founder Ken Block’s new clothing line, DC Rally Teamworks Collection, and to preview his new video, Gymkhana TWO at an exlusive event at the Port of Los Angeles on May 26. See photos here.
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Check out Rob Dyrdek’s Street Dreams beginning Saturday, May 16th at Jack’s Surfboards in Huntington Beach, California!
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OFFICIAL PRESS RELEASE - ROB DYRDEK TO HIT U.S. FOR THE DC FANTASIES RUN DEEP TOUR PRESENTED BY STREET DREAMS
Vista, CA, May 7, 2009 – This May, Pro Skateboarder and MTV star Rob Dyrdek will cross the U.S. for his DC Fantasies Run Deep Tour presented by Street Dreams.
Over 23 days, the DC Fantasies Run Deep Tour will make 10 stops across the U.S. beginning May 16th in Huntington Beach, Calif. Dyrdek will visit retail stops across the country for meet and greets, autograph signings and screenings. The tour will wrap up at DC’s Soho Store in New York City on June 7th, the day before the Hollywood premiere of his new movie, Street Dreams.
As his latest endeavor in the world of entertainment Dyrdek wrote, produced and financed Street Dreams, his first full-length feature film about an up-and-coming skateboarder and his dreams. With a cast of professional skateboarders that includes Dyrdek, Paul Rodriquez, Ryan Sheckler, Terry Kennedy and Ryan Dunn, Street Dreams is truly the first story to accurately depict the realities of life as a street skateboarder to a mainstream audience. In advance of the film’s theatrical release on June 12th, Dyrdek will screen the film to limited audiences during the DC Fantasies Run Deep Tour.
A full schedule and locations of the DC Fantasies Run Deep Tour can be found at www.dcshoes.com . Along with photos, videos and the Street Dreams trailer, fans can register at dcshoes.com for Dyrdek’s Facebook, Myspace and Twitter where they can receive info on the tour and exclusive promos. Visitors can also shop all of DC and Dyrdek’s current product and sign up for updates on his upcoming Dyrdek Collection that launches October 2009.
OFFICIAL PRESS RELEASE - DC CELEBRATES GRAND OPENING EVENT AT ITS NEW LAS VEGAS STORE
DC MOTOCROSS TEAM APPEARANCE AND AUTOGRAPH SIGNING
Las Vegas, NV – May 1, 2009 – DC Motocross team athletes and over 300 fans celebrated the grand opening of its newest store today at the Miracle Mile Shops at Planet Hollywood Resort & Casino with an autograph signing and store unveiling.
Guests were able to meet and get signed autographs from DC’s top motocross athletes who are in town to check out the Supercross finals. They were also treated with a special 20% discount to shop DC’s latest Summer ‘09 collections.
DC Motocross team riders, Jeremy McGrath, Ricky Carmichael, Robbie Maddison, Nate Adams, Adam Jones, Dustin Miller and Davi Millsaps were all in attendance. Millsaps will be competing in the Supercross finals.
The DC Las Vegas store features men’s and women’s apparel, footwear and accessories, as well as DC’s Skateboarding and LIFE Collections, which includes DC athlete signature models and DC Special Projects™.
For additional and hi-res images or more information please contact Sherrie-Anne Stacy at sstacy@dcshoes.com or 760.597.7866.
Flagshipping at the Burton, DC, and Oakley stores.
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DC is opening a new door in the Miracle Mile Shops in Vegas at Planet Hollywood. The store will feature men’s product exclusively.
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Check the specs of what’s on deck.
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If you didn’t catch the first episode of Rob Dyrdek’s new MTV show “Fantasy Factory” take a look at these photos from the viewing party DC held Thursday, February 12 at the L.A. location. Check out TransWorld Skateboarding’s photos and video HERE.
The skater’s new series takes place at Dyrdek Enterprises, otherwise known as the Fantasy Factory, and features the adventures of Dyrdek, his friends, and his employees, as they launch themselves off their boards into foam pits and catapult down zip lines.
Here’s what DC had to say about the show:
“Rob’s MTV show will be packed with appearances from the DC crew. Look for DC Co-Founder and professional rally car driver Ken Block teaching Rob to rally; skateboarder Danny Way attempting to break yet another record; and Lindsey Robertson getting his skate on as MTV follows Rob on his quest to become skateboarding’s ultimate hustler.”
Read the entire press release HERE.
Photos by Collin Young-Wolff and Travis Conklin
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