VF Corporation (VFC) announced that it is restructuring its stable of brands. According to Eric Wiseman, VF’s Chairman and Chief Executive Officer, the company is creating an Action Sports Americas Coalition in order “to best capture future opportunities in these industries.” Vans President Stephen Murray has been promoted to President of the new coalition of brands, which—at this point—only includes Vans and Reef.
» Read Full Story
Yesterday afternoon Reef reportedly let go of as many as 42 employees from its office in Carlsbad, California. VF Corp Director of Corporate Communications Paul Mason declined to comment, or confirm the exact number of employees that were let go. The news comes just a few weeks after VF Corp announced job cuts across all brands.
» Read Full Story 
Since Reef will be celebrating its 25th anniversary in 2009, Transworld Business conducted a series of interviews with the some of the people who have had the biggest impact on the brand over the years. The first of these features Dave Gatto, who played an integral role within the company from 2003–2006 before being promoted to President of VF Corp’s Outdoor Americas Coalition.
» Read Full Story Visit our sister websites
»
Surf
Skateboarding
Snowboarding
Motocross
RIDEbmx
Quad
Business
