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Airwalk Signs Brazilian Street Skater Tulio De Oliveira

Airwalk Signs Brazilian Street Skater Tulio de Oliveira

(ENGLEWOOD, CO) May 18, 2009 - Collective Licensing International is proud to announce the addition of pro skater Tulio de Oliveira to the Airwalk team. This regular footed, 21-year-old from São Paulo, Brazil has been skating for the past eight years. Tulio established himself in the Brazilian core skate scene years ago and since has aggressively taken his skateboarding global with photo trips, tours and contests in Europe, Australia and the US.

Now living and spending most of his time in Southern California, Tulio has continued to gain the respect of local pros and the attention of influential brands. Along the way he has successfully gained coverage in core magazines, web and video while also establishing himself as a serious competitor at televised events. Tulio has been consistently in the top of the Dew Tour and X Games rankings. This mainstream exposure combined with his young, core credibility makes Tulio a natural fit for the Airwalk brand on a global scale.

“We are excited to have Tulio on the Airwalk team and to help support him as he continues to gain momentum in the skate community and make big moves in the industry,” said Eric Dreyer, Collective’s Vice President of Brand Management.

Tulio will be joining fellow skaters Andy Macdonald and Rodney Jones, surfers Anastasia Ashley and Warren Metcalfe and snowboarders Lindsey Jacobellis and Erich Dummer on the 2009 Airwalk team. “I am happy to promote Airwalk footwear and build brand awareness as I travel the world skating prime locations and connecting with other pros and consumers alike,” said Tulio.

Visit www.airwalk.com <http://www.airwalk.com>  to learn more about the Airwalk team and brand.

About Collective Licensing International
Collective Licensing International, a unit of Collective Brands, Inc. (NYSE:PSS), was formed in January 2004 and is the owner and/or license operator of the Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®, World Snowboarding Championships™, Sugarboards®, Carve®, genetic®, Dukes™, Rage®, Ultra-Wheels® and Skate Attack® brands. Collective Licensing International is based in Englewood, Colorado.

Press Release

• May 21 2009 | 199 views

• Press Releases

Collective Licensing International Announces Agreement for Lamar, LTD Snowboards

OFFICIAL PRESS RELEASE -

(ENGLEWOOD, CO) February 24, 2009 – Collective Licensing International (CLI) and International Seaway Trading Corporation (ISTC) have announced a license agreement for the Lamar and LTD brands. Under the five year license agreement, ISTC will retain the worldwide exclusive license to market and sell Lamar and LTD branded snowboarding hardgoods and protective gear.  As ISTC has grown over the years, they have established an impeccable reputation with their customers and are considered leaders in the industry.

“The Lamar and LTD brands are industry pioneers and carry an immense recognition among consumers across the country,” said Peter Grzybowski, Vice President and CFO of ISTC.  “Collective delivers succinct design and marketing tools that will help us grow the brands to their fullest potential worldwide.”

Seventeen years after Bert Lamar founded Lamar Snowboards the brand continues to lead the industry with its combination of innovative product and unique, progressive style. With a focus on the younger, more aggressive rider the Lamar collection of boots, boards and bindings is designed for both half-pipe and backcountry snowboarders. Since 1993 LTD has designed snowboards, boots and bindings that feature performance constructions, innovative technologies and stylish graphics. All driven by the core belief that it is still all about the ride.

“We feel ISTC will serve as an ideal partner to showcase and elevate Lamar and LTD’s formidable brand equity while ensuring the long term interests of the brand,” said Bruce Pettet, President and CEO for Collective.

About Collective Licensing International
Collective Licensing International, a unit of Collective Brands, Inc. (NYSE:PSS), was formed in January 2004 and is the owner and/or license operator of the Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®, World Snowboarding Championships™, Sugarboards®, Carve®, genetic®, Dukes™, Rage®, Ultra-Wheels®, Hind®, Spot Bilt®  and Skate Attack® brands.  Collective Licensing International is based in Englewood, Colorado.

About International Seaway Trading Corporation
ISTC began operations in Cleveland, Ohio in 1943 and began importing footwear into the United States in 1956. Over the years, they have grown into a leading supplier of branded & OEM snowboarding equipment to the U.S. and world markets. From fashion, athletic and water sports footwear to hunting, hiking and protective footwear to winter snow sports equipment, ISTC has the expertise and resources to consistently and timely, design, manufacture, transport, warehouse and deliver their quality products to all the major retail outlets from coast to coast in North America and the world markets.

Press Release

• February 25 2009 | 136 views

• News

Collective Licensing International Signs Comprehensive Footwear License Agreement With Intersport North America for Airwalk And Vision Streetwear

Bruce Pettet, President and CEO of Collective Licensing International

(ENGLEWOOD, CO) – August 25, 2008 – Collective Licensing International, LLC, announced today that it has signed a license agreement with sporting goods wholesaler Intersport North America Ltd. (“INA”), a subsidiary of The Forzani Group Ltd., to market and sell Airwalk® branded footwear in the United States and Vision Street Wear® branded footwear throughout the Americas. The two companies also announced that they are jointly working towards opening a design studio and showroom located in southern California to support the expansion of the two footwear brands with a focus on targeting and servicing an expanded specialty independent and mall-based retail network.

“With the popularity and demand for authentic youth lifestyle and action sports brands continuing to grow, we’ve had a great deal of interest from potential licensing partners for both Airwalk and Vision Street Wear,” said Bruce Pettet, President and CEO of Collective Licensing International. “INA recognizes the equity these brands carry, and we believe they are a tremendous partner as we invest and expand these brands over the long term.”

Robert Sartor, CEO, The Forzani Group Ltd., said, “This license agreement is foundational to build upon the INA distribution model. To be able to secure two iconic brands in the active youth lifestyle segment provides us with authenticity and credibility across our business. Furthermore, we have seen Collective Licensing International’s outstanding ability to position and market brands to today’s youth consumer. We believe that Collective Licensing International’s expertise combined with our sourcing and selling capabilities is a winning formula for long-term success.”

The Vision Street Wear® license will begin immediately, while the Airwalk® license begins January 1, 2009. This is a multi-year agreement. Additional terms were not disclosed.

About Collective Licensing International

Collective Licensing International, a unit of Collective Brands, Inc. (NYSE:PSS), was formed in January 2004 and is the owner and/or license operator of the Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®, World Snowboarding Championships™, Sugarboards®, Carve®, genetic®, Dukes™, Rage®, Ultra-Wheels®, and Skate Attack® brands. Collective Licensing International is based in Englewood, Colorado.

About Collective Brands, Inc.
Collective Brands, Inc. (NYSE: PSS), headquartered in Topeka, Kan., is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, also headquartered in Topeka, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands American Eagle™, Airwalk®, Dexter®, Champion® and designer labels Abaeté for Payless™, Lela Rose for Payless™ and alice + olivia for Payless™, Patricia Field for Payless™, among others; Stride Rite, based in Lexington, Mass., focused on lifestyle and athletic branded footwear and high-quality children’s footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International.

About Intersport North America Ltd.
INA is a subsidiary of The Forzani Group Ltd., with offices in Calgary and Toronto. The Forzani Group Ltd. is Canada’s largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Coast Mountain Sports, Sport Mart, National Sports, Sports Experts, Intersport, Econosports, Atmosphere, Tech Shop, Pegasus, Nevada Bob’s Golf, Hockey Experts, The Fitness Source and Athletes World. The Company also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.forzanigroup.com

Press Release

• August 25 2008 | 369 views