Happy ? Year - Chinese snowboard movie teaser release
“Happy Niu Year” showcases some of Chinas greatest talent and some insane riding. Check out the trailer!
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Press Release
- June 24 2009 | 105 views
china
China To Build Asia’s Largest Ski Resort
In a nod to the growing popularity of snowboarding, skiing, and the purchasing power of China’s middle class, the government of China’s western Xinjiang state announced plans for a new four-season ski resort in the Kanas region.
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mike lewis
- September 02 2009 | 395 views
First snowboard park in NE China opens in Changchun
CHANGCHUN, Northeast China, Nov. 23 (Xinhua) — The first snowboard park in northeast China opened Sunday inside a skiing resort in Lotus Hill of Changchun, capital of northeast China’s Jilin Province.
Members of China’s most influential snowboard club, the 9010 Club, appeared at the park’s opening ceremony with snowboard fans from all around China, presenting somersaults, grabs, zig-zags, and other stunts of this extreme sport.
“More and people, especially youngsters, are taking part in snowboarding,” said Yu Yanan, general manager of the Lotus Hill Skiing Resort of Changchun.
The park will be used for snowboard competitions. And it will also be a place for snowboard fans to enjoy themselves, said Yu.
The freestyle skiing competition of 2008-2009 World Cup will be the first international event held in this park, which is scheduled to be staged from Dec. 19 to 20, Yu said.
Press Release
- November 24 2008 | 75 views
China to Raise Tariff Rebates November 1
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Press Release
- October 28 2008 | 147 views | 1 comment
Wanglei Crowned Burton King of the Park
Wanglei shot by Xiao Ba
Beijing, CHINA (September 20, 2008) – It was thrills, spills and chills (for those who didn’t realise this event was inside a giant freezer) at last Saturday’s Burton King of the Park competition, held at the Burton Qiaobo Mellow Park inside the Qiaobo Ice and Snow World, just outside Beijing.
Fittingly, it was Burton rider and Chinese snowboard veteran Wanglei who was eventually crowned King of the Park, although his battle to first place wasn’t easy. Park regulars Xfox, Mingming, Magang and newcomer Cuiyang all firmly held their ground in a fierce competition that saw riders throw down a total of four judged runs - two on the kicker line, and two on the jib-line, with the points from their best run on each added together for their final score.
Not surprisingly, the park was in perfectly shaped condition, thanks to the Mellowparks.cn crew dedicating the previous day to many hours of shaping, testing and reshaping features. The end result was an indoor park that even an outdoor park wouldn’t kick out of bed, featuring two consecutive kickers, a downbox followed by a down rail, 3-stack of bonk-barrels, topped off with a 6m wide wallride on the jib-line.
Xfox was the first to impress the judges, after stomping a smooth FS air and BS 360 tail on his first run. However, this seemed to just motivate the competition to push harder, and it wasn’t long before Wanglei nudged ahead with a perfectly executed boned out BS 360 Indy, followed by a crowd-pleasing FS 540 melon. Other notable riders included newcomer and Qiaobo instructor Cuiyang, who impressed us with his gung-ho attitude and smooth landings. In the women’s division, Sasha (RUS), Yindi (CHN) and Mary (USA) all impressed us, each riding solidly catching big air off the kickers.
With the jib-line portion up next, the speed slowed down and the tricks got more technical. Mellowparks’ Russian parkshaper Alexey earned one of the loudest crowd-cheers with a smooth-as-silk BS 180 on nosepress to bonk–180 off on the downbox, followed by a very stylish FS boardslide on the down rail. Coincidentally, it was Alexey’s girlfriend Sasha who earned an equally large cheer for her solid consecutive 50-50s on both the down box and rail. Wanglei continued to impress, with an array of 270-on-270-offs on the down box, a nice boardslide on the down rail, and was the only rider to successfully utilize the bonk-barrels – with a 540-bonk – once again proving he is the top rider in China.
With the competition complete, Wanglei was unanimously crowned this year’s Burton King of the Park! Second and third places (the ‘Prince’s’ of the park?) were well earned by Xfox and Cuiyang respectively. Sasha impressed us all by earning herself the ‘Queen of the Park’ title and we look forward to seeing her ripping up a real mountain this winter! Check http://www.mellowparks.cn/ for more pics of the action.
If you would like more information on The Burton Qiaobo Mellow Park, Mellowparks.cn or snowboarding in China please contact jess@mellowparks.cn (Chinese) or olli@mellowparks.cn (English)
Press Release
- September 23 2008 | 45 views
Iconix Forms Iconix China Limited
Iconix Brand Group, Inc. announced that the company and Novel Fashion Brands Limited, owned and run by Silas Chou and family, had completed the formation of Iconix China Limited, a Hong Kong company formed by the parties to develop and exploit the Iconix brands in Greater China. Veronica Chou has been named President of Iconix China. Iconix’s brands include Starter, Ocean Pacific, Rocawear and Danskin.
Chou was formerly a private banker at Citibank and has a strong background in the fashion apparel industry in both the U.S. and Chinese markets. The company also announced that Lei Chen has joined as Executive Vice President Merchandising Asia Pacific and will be responsible for coordinating the integration of the Iconix portfolio of brands with local partners in China.
Neil Cole, Chairman and CEO of Iconix commented, “We are excited about this step we have taken to extend our portfolio of brands in China. With Silas Chou as our partner, we feel confident that we have the resources and the network for success. We believe our strategy is innovative and tailored to maximize the potential of our brands in this market and could be one of our largest long term growth opportunities.”
Silas Chou, Chairman and CEO of Novel commented, “I look forward to working with Neil and his team to develop our new business in China. I am confident that together with Iconix’s world class portfolio of brands and Novel’s strong relationships in the region we will be able to capitalize on the emerging growth in the Chinese markets. This is just the beginning of what should be a long and profitable partnership.”
Iconix Brand Group Inc. portfolio of consumer brands include Candie’s, Bongo, Badgley Mischka, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, Ocean Pacific, Danskin, Roca Wear, Cannon, Royal Velvet, Fieldcrest, Charisma And Starter.
Originally posted at SportsOneSource
Press Release
- September 10 2008 | 202 views
CHINA ON TRACK TO BE NO.2 RETAIL MARKET BY 2012
TNS Retail Forward forecasts China will sustain double-digit nominal retail sales growth in the next five years despite short-term pressures.
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- June 26 2008 | 2,578 views | 5 comments
China’s Largest Ski Operator Reports Revenue Up 27 Percent
Melco China which owns China’s leading ski resorts has reported a 27% growth in revenue to top $1 billion (Hong Kong). Melco China Resort Investment Limited, a division of the larger company, has become the country’s leading ski resort operator in the past 12 months through purchase of China’s leading resort of Yabuli near the city of Harbin in Heilongjiang Province, three ski areas in Jilin Province and another one close to the capital Beijing.
“In March 2007, working with the world’s top industry experts, MCR has identified the largest and most exceptional portfolio of irreplaceable, existing ski resorts with the best mountains, location advantages, dominant market positions and healthy expansion potential.” Said a company statement.
“Overall, I am pleased with our achievements in 2007. Melco is well-positioned as one of the dynamic conglomerates in Asia in the new era characterized by consumers eager for new experiences and living life to the fullest. The Mainland China market offers enormous potential and vast consumer demand which will no doubt fuel the growth of our lottery operations and ski resort developments. We expect our Group to continue to deliver strong performance and shareholder value in the forthcoming year,” said company chairman Mr. Ho.
Press Release
- June 16 2008 | 407 views | 1 comment
Burton To Open Indoor Chinese Snowboard Park
Burton has hooked up with Mellow Parks to build a world-class quality indoor snowboard park, just outside of Beijing.
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- June 02 2008 | 686 views | 3 comments
Chinese Quake Not Expected To Impact Snowboard Production
Despite its impact on millions of people, Monday’s earthquake in Sichuan province was located nearly 1,000 miles from major snowboard production centers.
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- May 14 2008 | 1,142 views | 6 comments
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