chaz ortiz

Dew Tour Arrives in Orlando

The Dew Tour Arrives in Orlando for the PlayStation Pro, Oct 15-18 at Amway Arena. Get your tickets now!

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Press Release

The Alli Show to Premiere 10-10-09

The Alli show will premier this Saturday on MTV2. Seven-Episode Series Will Feature a Look into Lives of Action Sports Athletes. Check it out

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Press Release

Vans Downtown Showdown Results

The results are in. See who won at the 5th Vans Downtown Showdown.

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ADMIN

Dew Tour’s Toyota Challenge Arrives

It’s On! Make sure to get your tickets now for the Dew Tour Toyota Challenge this weekend in Salt Lake City, UT. Check out other details!

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Press Release

Ryan Decenzo

Portland Dew Tour Results

PLG, Ortiz, and Decenzo Light Up Portland.

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COLE AND SANDOVAL JOIN SCHECKLER, P-ROD, ORTIZ AND LUTZKA AT DEW TOUR SKATE OPEN

Best Talent in Skateboarding to Compete at Skate Open, ISF Skateboarding World Championships, July 24-25 at TD Garden

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Press Release

Miles Canevello Wins Gatorade Free Flow Tour Event at Warp Skatepark

See who advanced to the Gatorade Free Flow Tour Finals in Salt Lake City from the last stop at Warp Skatepark!

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Press Release

Lutzka Wins Tampa Pro

For the third time in four years, Almost pro Greg Lutzka takes first place in street at the SkatePark of Tampa’s annual Tampa Pro contest.

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adamsullivan

Gatorade Gets Into Action Sports; Signs Ortiz, Hollingsworth

Gatorade recently signed a multiyear deal with 14-year-old skater Chaz Ortiz, who will be the cornerstone of the sports drink company’s action sports campaign, according to a story published today on the Sports Business Journal’s Web site. The brand also signed snowboarder Ellery Hollingsworth and BMX star Nigel Sylvester.

“Gatorade’s entrance into skateboarding, snowboarding and BMX makes it the first isotonic beverage in a sports landscape dominated by energy drinks and soda brands. It will join fellow PepsiCo brand Mountain Dew in a battle for attention alongside Monster, Red Bull and Rockstar energy drinks.

Jeff Urban, Gatorade’s senior vice president of sports marketing, said the brand is developing its action sports strategy and expects to have it completed over the next five weeks.

‘We’re not ready to talk about the depth and breadth of what we’re doing, but we’re going to be invested in the sport and a bit more visible across a number of platforms,’ Urban said. ‘As a leader, we want action sports athletes to see themselves in our brand. It’s an important part of our expansion.’”

To read the entire article, click HERE.

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