The Dew Tour Arrives in Orlando for the PlayStation Pro, Oct 15-18 at Amway Arena. Get your tickets now!
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The Alli show will premier this Saturday on MTV2. Seven-Episode Series Will Feature a Look into Lives of Action Sports Athletes. Check it out
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The results are in. See who won at the 5th Vans Downtown Showdown.
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It’s On! Make sure to get your tickets now for the Dew Tour Toyota Challenge this weekend in Salt Lake City, UT. Check out other details!
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PLG, Ortiz, and Decenzo Light Up Portland.
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Best Talent in Skateboarding to Compete at Skate Open, ISF Skateboarding World Championships, July 24-25 at TD Garden
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See who advanced to the Gatorade Free Flow Tour Finals in Salt Lake City from the last stop at Warp Skatepark!
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For the third time in four years, Almost pro Greg Lutzka takes first place in street at the SkatePark of Tampa’s annual Tampa Pro contest.
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Gatorade recently signed a multiyear deal with 14-year-old skater Chaz Ortiz, who will be the cornerstone of the sports drink company’s action sports campaign, according to a story published today on the Sports Business Journal’s Web site. The brand also signed snowboarder Ellery Hollingsworth and BMX star Nigel Sylvester.
“Gatorade’s entrance into skateboarding, snowboarding and BMX makes it the first isotonic beverage in a sports landscape dominated by energy drinks and soda brands. It will join fellow PepsiCo brand Mountain Dew in a battle for attention alongside Monster, Red Bull and Rockstar energy drinks.
Jeff Urban, Gatorade’s senior vice president of sports marketing, said the brand is developing its action sports strategy and expects to have it completed over the next five weeks.
‘We’re not ready to talk about the depth and breadth of what we’re doing, but we’re going to be invested in the sport and a bit more visible across a number of platforms,’ Urban said. ‘As a leader, we want action sports athletes to see themselves in our brand. It’s an important part of our expansion.’”
To read the entire article, click HERE.
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