Group Y hosted it’s latest panel discussion “How to Maximize PR Opportunities & Expand Brand Awareness” at The Grove in Anaheim Wednesday night. Check out the photos here.
» Read Full Story
Snowboarding’s Original and Longest Running Competition to Award Over $200,000 in Prizes
» Read Full Story
Check out live event webcasts on GO211.com, featuring the men’s and women’s slopestyle and halfpipe semi-finals and finals taking place on February 26 - 28 at ALTS Bandai Resort in Fukushima, Japan.
» Read Full Story 
There’s no better time or way to learn or progress your snowboard skills than at one of this season’s Burton Women’s Progression Snowboard Camps.
Ready to learn or progress in a comfortable environment with other supportive women? We teamed up with three great resorts this season whose experienced instructors will get your skills dialed! These resorts are all part of the Burton Women’s Learn To Ride program, which means they’re focused on the best ways to teach to women and offer women’s specific Burton rental gear that’s tailored to your unique female shape.
Already ride? No problem! We’ll have the latest and greatest Burton women’s gear onsite for you to demo. Whether your hitting the park or cruising the mountain, we’ll have the right board for you to try.
Every camper will walk away with new skills, memories, and Burton goody bag! So check sign up for a Burton Women’s Progression Snowboard Camp this season for the experience of a lifetime.
For more info go HERE.
OFFICIAL PRESS RELEASE:
GROUP Y PRESENTS INDUSTRY PANEL DISCUSSION FEBRUARY 25th
Action Sports & Youth Marketing PR Pros Break Down the Ins & Outs of Public Relations; How to Maximize PR Opportunities & Expand Brand Awareness
FOR IMMEDIATE RELEASE: Carlsbad, CA – February 20th, 2009 – group Y, a collective of youth marketing and communications professionals in the action sports and entertainment industries, holds its first panel discussion of 2009 on Wednesday, February 25th at the Grove of Anaheim. Featured panelists include professionals from Vans, Burton, and The Bungalow PR.
In contrast to marketing practices such as advertising or events, public relations still remains the least-understood and most-neglected aspect of many industry marketing plans. The group Y panel of PR professionals will break things down for members and guests by puling back the curtain on the many areas of public relations: What exactly is PR? What are the most common misconceptions? And how PR can help generate sales and brand awareness?
The group Y panel discussion will address common questions and promote discussion, questions and networking opportunities to members and guests.
Panelists Include:
• Chris Overholser - Senior PR Manager, Vans (vans.com)
• Shana Frahm - Global PR Director, Burton (burton.com)
• Stacie Krajchir – founder, The Bungalow PR (thebungalowpr.com) a fashion/lifestyle public relations firm.
The event will take place at special VIP setting created by sponsor G&C Event Productions at the Grove of Anaheim. In addition to the panel discussion, members and guests will participate in an interactive hands-on workshop.
Doors will open at 6:30 p.m. and the panel will begin at 7:00 p.m. Admission at the door is $20 and includes appetizers and a hosted bar before the panel. Take the train (Amtrak or Metrolink) and show your train ticket at the door to receive $5 off your admission!
group Y invites all those involved in marketing & PR within the action sports, entertainment & communications industries to attend. For more information and to RSVP, please visit our website at www.groupYnetwork.com.
About group Y
group Y is a collective of youth marketing & communications professionals with a focus on action sports and entertainment industries. Founded in 2006, the group is vehicle to bring people together and assist new relationships between others within our sphere of Action Sports and Entertainment. group Y meets once a month in Southern California, rotating venues between Orange County, San Diego and Los Angeles. For more information, please visit us at www.groupYnetwork.com
About G&C Event Productions
By actively listening to their customers, G&C Event Productions produces events like no other. From simple radio station remotes to VIP experiences at Motocross events to intimate dinners for 2000 of your closest friends, G&C is one of very few single-source providers of custom event productions on the west coast. With over 15 years of experience in event production, G&C principal Mike Hellyar has literally done it all in the business, and he has the client list to prove it. Brands such as Monster Energy Drink and Energizer Batteries join concert giants Live Nation in using G&C as their “go-to” guys for delivering lasting customer memories.
www.gamesandcreations.com
Check the specs of what’s on deck.
» Read Full Story
Get a first look at 2009/10 bindings.
» Read Full Story 
Check out the news in the world of snow shoes…
» Read Full Story 
Beginning in August, Burton will tighten control of its brand’s online presence and distribution by ending its Product to Product (P2P) affiliations, selling hardgoods direct online, and enhancing its Internet dealer agreement.
» Read Full Story
Each year ispo presents awards in a variety of categories to stand out products. This year’s winners are…
» Read Full Story Visit our sister websites
»
Surf
Skateboarding
Snowboarding
Motocross
RIDEbmx
Quad
Business
