Burton today announced that it has hired Bill Werlin to head up its office in Tokyo, where he will start his new role at the end of March.
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There are countless reasons why the US Open is one of the most exciting competitions in snowboarding. Here are just a few.
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OFFICIAL PRESS RELEASE - Stratton Mountain, VT – The 28th annual Burton U.S. Open Snowboarding Championships will once again take place at Stratton Mountain March 16-22. This is not only the longest running event in professional snowboarding but the most tradition laden as well. However, tradition doesn’t have to come at the expense of sustainability and taking a more holistic approach to protecting the environment.
You don’t have to be a seal saving, tree hugging, patchouli wearing hippy to know that the days of material excess are long gone and that being a steward of our planet is something that should be expected of everyone. Big events like the Open are certainly not perfect, but this year Stratton Mountain and Burton Event organizers have implemented some creative programs and strategies to help reduce the ecological footprint of the event.
• Carpool Raffle: On the big days (Thursday, Friday, Saturday) indigenous ‘Carpool Yetis’ will be roaming their parking lot territories seeking out cars with four or more individuals in them. Get spotted doing the right thing and every member of your carpool will receive a raffle ticket. Each day a winner will be drawn for a 2010 Burton Green Mountain Project (Their line using sustainable and recycled fabrics and materials) Jacket!
• Bags for Beanies Program: In an attempt to keep the contest site clean and free of debris and to make sure the recyclables end up in the proper bin, “Bags for Beanies” cleanup initiative will be in effect all weekend. Turn in a bag of trash or better yet a bag of recyclables to the Open Info Center and get a limited addition U.S. Open Beanie in return.
• Compostable Corn Product Utensils: Will be used throughout the venue and resort during the duration of the event and beyond. These eating utensils are already standard fare across Stratton’s base lodges and food and beverage locales.
• Single Stream Recycling: For those who didn’t know, Stratton utilizes a Single Stream recycling program, meaning ALL recyclables may be thrown into one single container; taking the sorting out of the public’s hands and increasing the participation. This year, recyclables from the event will be collected and redeemed with the profits going to Burton’s Project Chill which takes provides opportunities to disadvantaged urban children.
Stratton and Burton urge visitors and participants in this year’s U.S. Open to open their minds and use their heads. For more information about Stratton’s environment and initiatives, visit www.stratton.com/community/environment. For more information about the U.S. Open including the carpool raffle, please visit www.usopen-snowboarding.com.
Six men, all from the West Coast, were cited for misdemeanor trespassing on railroad property when police found them shooting a snowboard video in the middle of a neighborhood in St. Paul, according to the Twin Cities Pioneer Press. The men, one of which was identified as Burton team rider Keegan Valaika, claimed they worked for Burton and were shooting a video for their blog, according to the story:
“A blog on the Burton Web site includes an entry from Monday called “Midwest Check In.” The post does not mention their being in St. Paul or a run-in with police.”
In a follow-up story, Twin Cities quoted Burton’s film director saying “We’re not a bunch of punks.”
“‘Were they trespassing? Yes,’ he said of his co-workers. ‘Did they know? No. I think they probably should have just got a warning, but I’m not upset at the police.’”
In January, the crew got into a similar situation with Minneapolis police. Watch the video from Burton’s blog:
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Highlights from group Y’s panel discussion with Bungalow PR’s Stacie Krajchir, Burton’s Global PR Director Shana Frahm, and Vans’ Senior PR Manager Chris Overholser.
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Group Y hosted it’s latest panel discussion “How to Maximize PR Opportunities & Expand Brand Awareness” at The Grove in Anaheim Wednesday night. Check out the photos here.
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Snowboarding’s Original and Longest Running Competition to Award Over $200,000 in Prizes
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Check out live event webcasts on GO211.com, featuring the men’s and women’s slopestyle and halfpipe semi-finals and finals taking place on February 26 - 28 at ALTS Bandai Resort in Fukushima, Japan.
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There’s no better time or way to learn or progress your snowboard skills than at one of this season’s Burton Women’s Progression Snowboard Camps.
Ready to learn or progress in a comfortable environment with other supportive women? We teamed up with three great resorts this season whose experienced instructors will get your skills dialed! These resorts are all part of the Burton Women’s Learn To Ride program, which means they’re focused on the best ways to teach to women and offer women’s specific Burton rental gear that’s tailored to your unique female shape.
Already ride? No problem! We’ll have the latest and greatest Burton women’s gear onsite for you to demo. Whether your hitting the park or cruising the mountain, we’ll have the right board for you to try.
Every camper will walk away with new skills, memories, and Burton goody bag! So check sign up for a Burton Women’s Progression Snowboard Camp this season for the experience of a lifetime.
For more info go HERE.
OFFICIAL PRESS RELEASE:
GROUP Y PRESENTS INDUSTRY PANEL DISCUSSION FEBRUARY 25th
Action Sports & Youth Marketing PR Pros Break Down the Ins & Outs of Public Relations; How to Maximize PR Opportunities & Expand Brand Awareness
FOR IMMEDIATE RELEASE: Carlsbad, CA – February 20th, 2009 – group Y, a collective of youth marketing and communications professionals in the action sports and entertainment industries, holds its first panel discussion of 2009 on Wednesday, February 25th at the Grove of Anaheim. Featured panelists include professionals from Vans, Burton, and The Bungalow PR.
In contrast to marketing practices such as advertising or events, public relations still remains the least-understood and most-neglected aspect of many industry marketing plans. The group Y panel of PR professionals will break things down for members and guests by puling back the curtain on the many areas of public relations: What exactly is PR? What are the most common misconceptions? And how PR can help generate sales and brand awareness?
The group Y panel discussion will address common questions and promote discussion, questions and networking opportunities to members and guests.
Panelists Include:
• Chris Overholser - Senior PR Manager, Vans (vans.com)
• Shana Frahm - Global PR Director, Burton (burton.com)
• Stacie Krajchir – founder, The Bungalow PR (thebungalowpr.com) a fashion/lifestyle public relations firm.
The event will take place at special VIP setting created by sponsor G&C Event Productions at the Grove of Anaheim. In addition to the panel discussion, members and guests will participate in an interactive hands-on workshop.
Doors will open at 6:30 p.m. and the panel will begin at 7:00 p.m. Admission at the door is $20 and includes appetizers and a hosted bar before the panel. Take the train (Amtrak or Metrolink) and show your train ticket at the door to receive $5 off your admission!
group Y invites all those involved in marketing & PR within the action sports, entertainment & communications industries to attend. For more information and to RSVP, please visit our website at www.groupYnetwork.com.
About group Y
group Y is a collective of youth marketing & communications professionals with a focus on action sports and entertainment industries. Founded in 2006, the group is vehicle to bring people together and assist new relationships between others within our sphere of Action Sports and Entertainment. group Y meets once a month in Southern California, rotating venues between Orange County, San Diego and Los Angeles. For more information, please visit us at www.groupYnetwork.com
About G&C Event Productions
By actively listening to their customers, G&C Event Productions produces events like no other. From simple radio station remotes to VIP experiences at Motocross events to intimate dinners for 2000 of your closest friends, G&C is one of very few single-source providers of custom event productions on the west coast. With over 15 years of experience in event production, G&C principal Mike Hellyar has literally done it all in the business, and he has the client list to prove it. Brands such as Monster Energy Drink and Energizer Batteries join concert giants Live Nation in using G&C as their “go-to” guys for delivering lasting customer memories.
www.gamesandcreations.com
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