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FUTURE SHRED: Burton Academy Develops Retention Focused Teaching Model

While the conversation about the health of the sport has been largely hijacked by the state of the economy, the underlying trend of declining participation in snowboarding began before the bubble burst. The bigger issue, and one that will be with us after the tide turns on the economy, is the fact that we’re relying on an increasingly small pond of aging die hard shreds to keep the joy of riding alive. This series looks at what industry members are doing to attract new riders, and more importantly, get them hooked and keep them in the fold.

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