The final day of The Board Retailers Association’s sixth annual retail summit featured speakers on merchandising, social media networks, and environmental initiatives in the action sports industry.
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Day two of the sixth annual Board Retailers Association Retail Summit featured some interesting speakers, sparked some lively discussion, and raised mutual awareness about the current challenges both manufacturers and retailers are facing.
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The sixth annual Board Retailers Association Retail Summit is officially underway at the Hilton Waterfront Beach Resort in Huntington Beach, California. Check out photos and a brief synopsis from the first day’s events right here.
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The Board Retailers Association announced an event schedule for it’s annual Retail Summit, which will be held in Huntington Beach from April 22-24, 2009, at the Hilton Waterfront. A keynote address by Tommy Knapp, former founder of Honolua Surf Co. and former SIMA President, will be followed by a presentation from ActionWatch’s Cary Allington and a welcome dinner and reception presented by Volcom.
Charlie Cotton, Quiksilver’s vice president of merchandising, as well as BRA president Mike Duncan, will both give presentations on day two of the summit. According to the press release:
“That afternoon retailers will benefit from a seminar on customer service and employee training, as well as an update from SurfAid, the specialty retail survey results and an ASEC sponsored panel on action sports industry growth amidst a volatile economic environment. That evening, retailers will attend the premiere of the film Waveriders as part of the 2009 Newport Beach Film Festival Action Sports Film Series. Following the screening, retailers will be invited to attend the Action Sports post-party at the Sole Technology loft, hosted by Etnies, the NBFF and ChopShop.”
For more information, visit the official BRA Web site.
OFFICIAL PRESS RELEASE - WRIGHTSVILLE BEACH, NC (April 16, 2009) – The Board Retailers Association (BRA) will host the Retail Summit VI next week in Huntington Beach, April 22 – 24, 2009 at the Hilton Waterfront. The Retail Summit is a three day educational conference with seminars focused on topics ranging from credit and debt management to pricing and discounting, interactive workshops focused on opening a dialogue between retailers and manufacturers, and fun networking opportunities. This is the first time this event has ever been held in the continental United States.
The Retail Summit will kick off Wednesday, April 22nd with a keynote address by Tommy Knapp, former Founder of Honolua Surf Co. and former SIMA President, speaking to retailers on strategies for winning in tough times. Since he has been both a retailer and a manufacturer, and is now an Adjunt Professor of Entrepreneurial Studies at USC, he can provide insight into everything from customer service to keeping the passion alive. Following Tommy, retailers will hear a presentation by Cary Allington of ActionWatch, State of the Skate Industry, a retail and manufacturer panel on pricing and discounting as well as a Skatetech Seminar by Professor Schmitt.
That afternoon retailers will be treated to a beach demo day where manufacturers and retailers alike take to the water for an afternoon surf session. Later that evening, Volcom is hosting a Welcome Dinner and Reception poolside.
On Thursday, April 23rd, retailers will begin the day with a presentation by Dina Cipollaro, from Fundamental Training Solutions. She is going to lead an executive coaching session focused on leadership training. She has spoken at a number of snow industry events and has a great reputation as an inspirational and motivational speaker. Also that day are presentations by Angelo Ponzi of Board-Trac, State of the Snow Industry by Ed Wray of SIA, State of the Surf Industry and a surf manufacturer panel. Both ASR and Surf Expo will be on hand to lead an interactive discussion and answer retail questions regarding the new tradeshow schedule and added show benefits. That afternoon Quiksilver and Roxy are sponsoring a retail shop tour.
Friday begins with a presentation by Charlie Cotton. Charlie is an energized speaker who will address merchandising and visual presentation. Following Charlie, Mike Duncan will speak on Twitter, Social Media, SEO and PPC. That afternoon retailers will benefit from a seminar on customer service and employee training, as well as an update from SurfAid, the specialty retail survey results and an ASEC sponsored panel on action sports industry growth amidst a volatile economic environment. That evening, retailers will attend the premiere of the film Waveriders as part of the 2009 Newport Beach Film Festival Action Sports Film Series. Following the screening, retailers will be invited to attend the Action Sports post-party at the Sole Technology loft, hosted by Etnies, the NBFF and ChopShop.
BRA would like to thank all the manufacturers and vendors that have supported and sponsored the Retail Summit with a special thanks to our Headline Event Sponsors: Surf Expo, ASR, Quiksilver, Roxy, and Volcom.
Click HERE to access the Retail Summit VI Schedule.
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