The new Nike 6.0, Hurley and Converse concept store at 225 Forest in Laguna Beach had a grand opening party and industry tour last Thursday and Friday, July 2-3, and the Biz Network has all the details.
Agenda’s Aaron Levant was up in Laguna on Thursday for the festivities and came away with some great party photos, including shots of the Nike ID studio on the shop’s second floor allowing people to customize their own T-shirts and boardshorts. He also had a chance to catch up with RVCA’s PM Tenore and Hurley’s Paul Gomez.
TW Business Publisher Rob Campbell was on the scene at 225 Forest on Friday, talking with Hurley President Bob Hurley, CEO Roger Wyett and VP of Branding/Marketing Adrian Nyman. He also got a first hand demonstration of the custom sublimation process from Mike Voeghtlin, the GM of 225 Forest. Take a look:
SIMA hosted its 5th Annual Waterman’s Underwriting Party on Friday June 5 at Cyprus Shore Community Park in San Clemente, California. The party raises money through sponsorship opportunities and a live auction to help support SIMA’s annual Waterman’s Weekend
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Bob Hurley and Sally Frame Kasaks received top honors this weekend at the Otis College of Art and Design’s 27th Annual Scholarship Benefit and Fashion Show in Beverly Hills.
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Funny story—Kenny Lewis in the marketing department called and asked if I’d go with him to the Surfer Poll Awards. I thought he said “Stripper Pole Awards,” so of course I said yes, because admit it, that would be awesome. Well, we cleared up the confusion, and went anyway. Here are some photos.
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