boarding for breast cancer

etnies partners with Boarding For Breast Cancer

etnies Special-Edition Clothing, Shoes Benefits B4BC

Together etnies and Boarding for Breast Cancer (B4BC), a non-profit, youth-based breast cancer awareness organization, have teamed up for the fourth year to release a special-edition girl’s collection during October, National Breast Cancer Awareness month.

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B4BC and NonprofitShoppingMall.com Partner

B4BC and Nonprofitshopingmall.com partner to allow supporters to give back through everyday online shopping at B4BC.org.

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CCS Loves B4BC

CCS Girls T-Shirt Sales Support Boarding For Breast Cancer

For the fourth consecutive year, CCS Girls Online will offer limited-edition co-branded tees benefiting Boarding for Breast Cancer (B4BC) throughout the month of October, which is National Breast Cancer Awareness Month.

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Ocean & Earth Announces Alliance With Boarding For Breast Cancer

OFFICIAL PRESS RELEASE - Costa Mesa, Monday, May 18, 2009

Heritage surf brand Ocean and Earth is proud to announce a new alliance with Southern California based Boarding for Breast Cancer Foundation and the surf industry’s leading online website, Beckersurf.com. Through sales of its women’s apparel and accessory brand “Honey” Ocean & Earth, the association is specifically designed to strengthen breast cancer awareness while lending financial support vital to this most important cause. The arrangement provides for minimum base donation from Ocean & Earth to B4BC and a meaningful percentage of all “Honey” brand sales raised through Beckersurf.com up to a one year period.

Justine Chiara, executive director of Boarding for Breast Cancer had this to say, “As a non-profit based in the action sports industry, Boarding for Breast Cancer is excited to partner with Ocean & Earth and Beckersurf.com.  Both companies have deep roots within the community of girls we speak to and we are confident that this will be a successful partnership for increasing our breast cancer education.  B4BC  greatly appreciates both Ocean & Earth and Beckersurf.com’s dedication to their customer by supporting this cause.”

Mark Marovich, director of marketing for Beckersurf.com commented that, “Beckersurf.com is proud to partner with Ocean & Earth / Honey in their efforts to draw more attention to such a great organization as Boarding for Breast Cancer.  Our customers are B4BC’s audience, it’s a natural fit, it’s the least we can do to help foment engagement.  Hat’s off to the crew at O&E and to the dedicated folks at B4BC for making this happen”.

Established 1979, Ocean and Earth is a globally distributed brand with more than 30 years experience developing and producing high quality surf accessory products, clothing and accessories. North American V.P.  Dave Nielsen added, “Ocean & Earth understands that awareness is the key to early detection of breast cancer and the main mission of Boarding for Breast Cancer. As B4BC is a youth focused foundation, Ocean & Earth and Beckersurf.com customer base are a great fit. And to that end we’re stoked to lend a hand in support of B4BC’s mission statement”.

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b4bc snowboarding boot

Vans and Pro-Tec Partner With Boarding For Breast Cancer

OFFICIAL PRESS RELEASE - VANS AND PRO-TEC PARTNER WITH BOARDING FOR BREAST CANCER ON SPECIAL PROJECTS

Women’s B4BC Snowboard Boot, Jacket and Helmet to Hit Shops this Fall
b4bc snowboarding boot
Cypress, CA (March 4, 2009) – Action sports and lifestyle industry leader Vans and top protective gear brand Pro-tec, are honored to announce three new projects for the 2009-10 snow season that aim to inform and educate our community about breast cancer.  Partnering with Boarding for Breast Cancer (B4BC), a leading non-profit, youth-focused organization whose purpose is to increase awareness about the disease, the importance of early detection and the value of an active lifestyle, Vans and Pro-tec designed a limited edition women’s snowboard boot, outerwear jacket and snow helmet, with a portion of the proceeds going towards this worthy cause.

Fusing Vans classic styling with the most advanced technology, the all new Veil snowboard boot features Vans’ custom designed BOA Focus System, with bright, colorful embroidery and details including B4BC’s signature logo.  Vans and B4BC also collaborated on a stylish Blanchett Insulated Jacket that comes in a rich black and metallic herringbone fabric and features a removable powderskirt and adjustable hood.

Also look for a limited edition Pro-tec B2 snow helmet featuring detailed graphics and B4BC’s signature logo.  The stylish black and pink ladies lid comes loaded with performance features including SXP multiple impact lining, 15 screened vents for air flow and Plantronics Audio Force Ear Pad capabilities.

A portion of the proceeds from each project will go to the B4BC organization to help fund programs that serve to educate and empower the community on positive health practices and the fight against breast cancer.

“Vans has been one of B4BC’s biggest supporters having hosted our educational outreach booth on the Vans Warped Tour for the past 8 years.  Vans team riders Hana Beaman, Tara Dakides and Cara-Beth Burnside have been long time supporters of our cause so we’re all so happy to see this relationship continue to grow and evolve into new ways of collaboration and support,” states Boarding for Breast Cancer Executive Director Justine Chiara.

Available in early fall 2009, the Vans x B4BC snowboard boot and jacket and Pro-tec helmet will be sold separately at board shops worldwide.

About Boarding for Breast Cancer:
Boarding for Breast Cancer (B4BC) is a non-profit, youth-focused organization whose purpose is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle.  For more information about Boarding for Breast Cancer please visit www.b4bc.org.

About Vans:
Vans is the original action sports footwear company and continues to be deeply rooted in board sports.  Vans supports snowboarding through a comprehensive line of snowboard boots and outerwear, grassroots events around the globe and through sponsorship of many of the world’s top professional snowboarders such as Andreas Wiig and Hana Beaman.  For more information on Vans snowboard boots and outerwear please visit www.vanssnow.com.

About Pro-tec:
Pro-tec, the world’s leading action sports protective gear brand, offers “Protection for Progression” for a variety of sports including skateboarding, BMX, wakeboarding and snowboarding. With roots dating back to the beginning of modern skateboarding, PRO-TEC continues to innovate with new technology and style that keeps our gear as popular today as it was in the early 70s. The PRO-TEC snow team, including Norwegian powerhouse Andreas Wiig, all-terrain killer Scotty Arnold and Olympic medalist Danny Kass, are a testament to the performance and style of our products.  For more information on Pro-tec products please visit www.pro-tec.net.

VANS, the Vans logo, designs and model names are trademarks of Vans, Inc.

Press Release

B4BC’s ‘Boob Snow’ Stars ‘It’s Always Sunny’ Cast

Boarding For Breast Cancer just released a new Public Service Announcement dubbed “Boob Snow,” featuring “It’s Always Sunny in Philadelphia” stars Rob McElhenney and Kaitlin Olson. The short video, which was released just in time for Valentines Day, encourages women to perform regular self-exams, and encourages their significant others to help out. Here’s the clip:

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CCS Girls T-shirt Promo Supports B4BC For Third Year

In honor of National Breast Cancer Awareness Month in October, limited edition co-branded B4BC t-shirts will be available for purchase exclusively at CCS.com, with 100 percent of the proceeds benefiting B4BC’s efforts.

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