As of yesterday, customers of WhiskeyMilitia.com and Brociety.com can stockpile their multiple one-at-a-time orders for up to seven days before the goods are packaged into a tidy box and shipped off together.
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Backcountry.com and Dogfunk.com recently went through some changes to improve customer service, provide a better site search engine, and increase the size and resolution of images displayed.
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Chief Marketing Officer Dustin Robertson and VP of Merchandising Jeff Snyder get candid on the biggest issues facing action sports retail and where this roller coaster ride is heading.
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Liberty Media Group, parent company of Backcountry.com, WhiskeyMilitia.com, and Dogfunk.com, announced that its eCommerce division posted revenue growth of 65 percent in Q4 ‘08 and 92 percent for the year.
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Backcountry.com is launching a new snowboard only, one-deal-at-a-time (ODAT) site called Brociety.com. WhiskeyMilitia will now feature only skate/surf gear.
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Eight Industry players share their insights on the effect of rising costs on their businesses.
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Slamming back raging deals one item at a time, this website’s model is driving some serious sales for Backcountry.com and helping manufacturers gain exposure, decrease risk, and increase production.
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In 2008, the company will offset 100 percent of its electricity use by purchasing 1,500,000 kilowatt hours (kWh) of renewable energy credits (RECs) from Boulder, Colorado-based Renewable Choice Energy.
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Last November, Backcountry.com announced its decision to redefine athlete sponsorship. Stepping away from the dyed-in-the-wool tradition of logo-ing up athletes and sending them off to shred in hopes of some photo and video ROI, Backcountry has instead charged its pros with actively driving traffic to the e-tail site via social media.
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