Eight Industry players share their insights on the effect of rising costs on their businesses.

Slamming back raging deals one item at a time, this website’s model is driving some serious sales for Backcountry.com and helping manufacturers gain exposure, decrease risk, and increase production.

In 2008, the company will offset 100 percent of its electricity use by purchasing 1,500,000 kilowatt hours (kWh) of renewable energy credits (RECs) from Boulder, Colorado-based Renewable Choice Energy.

Last November, Backcountry.com announced its decision to redefine athlete sponsorship. Stepping away from the dyed-in-the-wool tradition of logo-ing up athletes and sending them off to shred in hopes of some photo and video ROI, Backcountry has instead charged its pros with actively driving traffic to the e-tail site via social media.