Tag Archive
Soaring Oil Price’s Impact On Boardsports

Eight Industry players share their insights on the effect of rising costs on their businesses.

mike lewis
Thursday, July 17th, 2008 | 1,817 views | 7 Comments »
Upstarts: WhiskeyMilitia.com

Slamming back raging deals one item at a time, this website’s model is driving some serious sales for Backcountry.com and helping manufacturers gain exposure, decrease risk, and increase production.

mike lewis
Wednesday, June 4th, 2008 | 6,602 views | 52 Comments »
Backcountry.com Commits to 100 Percent Wind-Powered Energy

In 2008, the company will offset 100 percent of its electricity use by purchasing 1,500,000 kilowatt hours (kWh) of renewable energy credits (RECs) from Boulder, Colorado-based Renewable Choice Energy.

Press Release
Tuesday, April 29th, 2008 | 509 views | 1 Comment »
Backcountry.com Adds More Rippers to Line-up

Last November, Backcountry.com announced its decision to redefine athlete sponsorship. Stepping away from the dyed-in-the-wool tradition of logo-ing up athletes and sending them off to shred in hopes of some photo and video ROI, Backcountry has instead charged its pros with actively driving traffic to the e-tail site via social media.

Press Release
Monday, March 31st, 2008 | 415 views |