Johnson named National Sales Manager for Australia and New Zealand.
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O’Neill, Montreal, August 27th, 2009 - Stylewars goes big with Seb Toots and Charles Reid, the Two Champions crowned Stair Masters in Rail Jam Australia
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After months of whispers and rumors of Insight making a strategic business alliance to strengthen its position in the U.S. market, yesterday the ink dried on a deal between the Australian-born apparel brand and Carlsbad, California-based Black Box Distribution. In a meeting late yesterday afternoon, Black Box Founder Jamie Thomas, CEO Frank Messman, and Insight’s President in the U.S. Jesse Faen sat down with TransWorld Business to discuss the details of the partnership.
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Patagonia Inc. has officially opened its first retail store, which will act as an Australian headquarters, in Torquay, Victoria, and have another store opening in Oz in 2010, according to a statement released by the company today. Patagonia also has plans to expand its wholesale distribution and create an Australian-focused e-commerce Web site.
“We’re really excited to bring Patagonia, and something seriously new, to a place as cool as Australia and to the core audience of surfers there. Torquay is a legendary hub for the surf industry, pro surfing and the outdoors,” says Fletcher Chouinard, “Case and Wayne are great guys and amazing watermen - they’re the perfect crew to carry our story and unique feel down there. It’s really exciting to be a part of their world.”
Chris Malloy, fellow Patagonia surf ambassador, notes, “My brothers, Gerry Lopez and Fletcher just felt that opening a store with Wayne in Torquay was a perfect fit. I’ve always felt the people of Oz would appreciate the values of Patagonia and gear that lasts a lifetime.”
Read the entire press release HERE.
OFFICIAL PRESS RELEASE - Ventura, CA (March 27, 2009): Surf and Outdoor apparel company, Patagonia Inc., is proud to announce the opening of its Australian headquarters in Torquay, Victoria. After a six-year hiatus from the Australian market, Patagonia Australia opens its first retail store in Torquay, with another store opening planned for 2010. The company is dedicated to setting roots in the Australian surf market and has announced plans for more retail stores, wholesale distribution, an Australian-focused e-commerce website, expansion of its Australian ambassador group and a strong marketing presence.
Closely connected to the ocean for over thirty years, Patagonia is a leader in the practice of conscientious manufacturing, with a mandate for building superior products with processes that cause the least amount of harm to our planet, The company has also partnered with like-minded surf legend Wayne Lunch and stand-out longboarder Belinda Baggs.
“We’re really excited to bring Patagonia, and something seriously new, to a place as cool as Australia and to the core audience of surfers there. Torquay is a legendary hub for the surf industry, pro surfing and the outdoors,” says Fletcher Chouinard, “Case and Wayne are great guys and amazing watermen - they’re the perfect crew to carry our story and unique feel down there. It’s really exciting to be a part of their world.”
Chris Malloy, fellow Patagonia surf ambassador, notes, “My brothers, Gerry Lopez and Fletcher just felt that opening a store with Wayne in Torquay was a perfect fit. I’ve always felt the people of Oz would appreciate the values of Patagonia and gear that lasts a lifetime.”
Patagonia has been offering surf and outdoor enthusiasts some of the most comfortable and durable gear since the late ‘70s, when it was founded by noted rock climber Yvon Chouinard, who, would later choose to base Patagonia in Ventura, California because of its proximity to the famous point breaks close to company headquarters.
With a product line that has included surf trunks for years, Patagonia began designing and manufacturing surfboards shaped by Chouinard’s son, Fletcher, whose vision for the company’s surf operations drove their efforts to address the ocean athlete in a whole new way. And it’s through these efforts and living the ambitious mission statement: “To make the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis”, Patagonia has produced one of the most talked about offerings in wetsuit technology to date.
Using the highest quality Japanese neoprene - 80% of it made from non-petroleum-based ingredients - they’ve lined the entire wetsuit with a merino wool grid that is bonded to recycled polyester, which traps more insulative air-space, while wicking moisture away from the skin. Because of it’s unique and highly flexible design, one can actually go “thinner”, wearing a 2mm suit for waters 13-18 degrees and a 3mm for waters from 7-13 degrees, a claim which has been thoroughly tested by Wayne in the winter waters of coastal Victoria!
Through its mandate for building superior quality products with processes that cause the least amount of harm to the environment, Patagonia has incorporated recycled materials in many of its products since 1993, has used only organically grown cotton in its clothing lines since 1996, and in 2005, launched Common Threads Recycling, one of the world’s first garment recycling programs. Ever mindful in their approach, Patagonia remains one step ahead on the leading edge of environmental responsibility.
For more info on all of Patagonia’s products, to check-out the full line of Wayne Lynch Surfboards or to learn how you can have a lesser impact on your environment, drop-in and see the crew at the shop at: 116 Surfcoast Hwy., Torquay, Victoria PH:(03) 5261-4420, or visit www.patagonia.com.
Volcom Stone’s first annual FREE Australian Peanut Butter and Rail Jam snowboard event will take place at Mt. Buller, Victoria Saturday July 19 2008.
FREE ENTRY, FREE FOOD and TONS OF FREE GIVEAWAYS ALL DAY
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AUSTRALIA - Perisher Blue ski and snowboard resort in New South Wales is again hosting the premier event on the Australasian snowboard calendar: the Boost Mobile SNOSHO. An impressive list of international and Australian snowboard stars will compete in a “game show” style event in hopes of scoring the $30,000 winner-takes-all prize Aug. 29–30.
Boost Mobile team riders Mitch Allan, Max Cookes, and Jye Kearney join 19 Australian and international invitees for the World’s Longest Rail event. A 100-metre rail will test riders’ skills and extreme maneuvers, and the competition also features a 27-stair jam rail, a mammoth Big Air Gap, and two spot wildcards for the uninitiated. Snowboarders seeking their 15 minutes of fame can register for the Wildcard event and try their luck.
The premise is simple: whoever slides the longest along the 100-metre box rail wins $10,000. Riders also will take part in a Jam Session choosing their own course of Big Air or Jam Rail. Six competitors will reach the final where the games really begin. With a spin of the Boost Mobile SNOSHO wheel, riders must complete the trick the wheel lands on. The first rider to complete five tricks successfully wins the $30,000.
The SNOSHO traditionally brings lights, and lots of them. Six towers with 25,000 watts of light held up by 12 tons of scaffolding provide an impressive show for the crowds in the bleacher seats. It all happens come sundown on Perisher Blue’s front valley.
No doubt the event will end with a party, and, hopefully, the winner buys the drinks
Snowboarders lined up at Mitchell T-bar on Front Valley this morning eager to carve their first turns for the season on opening day at Perisher Blue.
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The Victoria, Australia alpine resort is ramping up operations for its Opening Weekend celebrations, which will take place on June 7-9 to mark the start of the 2008 winter season. Based
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After months of tireless hard work and an investment of $9.75 million over the summer months, ten snow guns went into action at around midnight, one full week ahead of last season’s snowmaking debut.
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