airwalk

• Features

Brand Profile: Collective International

Collective International, which owns such brands as Sims, Lamar, Airwalk, Vision Street Wear, and LTD has managed to continue posting strong growth and charge ahead with new ventures including the relaunch of such iconic brands as Vision Street Wear, updating Airwalk and Lamar Snowboards. We went behind the scenes to see what’s dropping next.

mike lewis

• July 20 2009 | 655 views

• Press Releases

Airwalk Launches Fourth Annual ‘Unsigned Hero’

OFFICIAL PRESS RELEASE - (ENGLEWOOD, CO) April 30, 2009 – On May 1, 2009, global youth lifestyle brand Airwalk®, will launch the highly popular viral music contest – Airwalk Unsigned Hero - Road to Austin via Airwalk.com, Airwalk.com/ush, MySpace and Facebook.  The Airwalk Unsigned Hero contest will give one unsigned band the once-in-a-lifetime chance to play SPIN & MusicGorilla.com showcases during the South by Southwest music festival in Austin, Texas in March 2010.  Airwalk’s Unsigned Hero has attracted global attention with hundreds of bands submitting their demos for consideration in past years.

“Our Airwalk Unsigned Hero contest is an innovative way to support new music and give a once in a lifetime opportunity to the artists. The level of talent each year has blown us away and we’re excited to find out who will win this year,” explains Vice President of Brand Management at Collective International, Eric Dreyer.

Bands may submit tracks and videos via www.airwalk.com/ush for consideration. This year, Airwalk has made voting for your favorite band especially easy with a new online module that is downloadable to all social media sites where fans can nominate bands and bands can promote themselves.

On May 1, the first phase of the contest, the nomination phase, begins and independent music lovers will have the opportunity to nominate their favorite up-and-coming bands. After two months of nominations, ten bands will be selected and will advance into the Unsigned Hero’s Voting Phase. This phase, which lasts from August 1st until September 30th, is when consumers from all over the world can cast a vote for their favorite band. On October 15th the votes will be tallied and the winner announced.

Along with an all-expense paid trip to play during the South by Southwest music festival, the winning band will also be awarded $5,000 in spending cash as well as an Airwalk gear package. First place isn’t the only chance to score some cash however, as second and third placed bands will also receive cash prizes and Airwalk packages. Fans can win big, too.  Throughout each phase of the contest, consumers will have the chance to win an Airwalk engraved iPod Nano just for nominating or voting for their favorite band.

Winners of Airwalk’s 2008/09 Unsigned Hero contest were The Monthlies, a band out of Los Angeles, CA, who recently dropped their first album, Monthlies Assemble! Check them out at www.themonthlies.com.

About Collective Licensing International
Collective Licensing International, a unit of Collective Brands, Inc. (NYSE:PSS), was formed in January 2004 and is the owner and/or license operator of the Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®, World Snowboarding Championships™, Sugarboards®, Carve®, genetic®, Dukes™, Rage®, Ultra-Wheels®, Hind®, Spot Bilt®  and Skate Attack® brands.  Collective Licensing International is based in Englewood, Colorado.

Press Release

• April 30 2009 | 103 views | 2 comments

• Features

Product Preview: 2009/10 Snowboards

Check the specs of what’s on deck.

ADMIN

• February 17 2009 | 7,155 views | 13 comments

• News

Designer, Street-Style Icon Jeffstaple To Create Exclusive Airwalk Collection

Press Release

• December 01 2008 | 588 views | 14 comments

• News

Collective Licensing International Signs Comprehensive Footwear License Agreement With Intersport North America for Airwalk And Vision Streetwear

Bruce Pettet, President and CEO of Collective Licensing International

(ENGLEWOOD, CO) – August 25, 2008 – Collective Licensing International, LLC, announced today that it has signed a license agreement with sporting goods wholesaler Intersport North America Ltd. (“INA”), a subsidiary of The Forzani Group Ltd., to market and sell Airwalk® branded footwear in the United States and Vision Street Wear® branded footwear throughout the Americas. The two companies also announced that they are jointly working towards opening a design studio and showroom located in southern California to support the expansion of the two footwear brands with a focus on targeting and servicing an expanded specialty independent and mall-based retail network.

“With the popularity and demand for authentic youth lifestyle and action sports brands continuing to grow, we’ve had a great deal of interest from potential licensing partners for both Airwalk and Vision Street Wear,” said Bruce Pettet, President and CEO of Collective Licensing International. “INA recognizes the equity these brands carry, and we believe they are a tremendous partner as we invest and expand these brands over the long term.”

Robert Sartor, CEO, The Forzani Group Ltd., said, “This license agreement is foundational to build upon the INA distribution model. To be able to secure two iconic brands in the active youth lifestyle segment provides us with authenticity and credibility across our business. Furthermore, we have seen Collective Licensing International’s outstanding ability to position and market brands to today’s youth consumer. We believe that Collective Licensing International’s expertise combined with our sourcing and selling capabilities is a winning formula for long-term success.”

The Vision Street Wear® license will begin immediately, while the Airwalk® license begins January 1, 2009. This is a multi-year agreement. Additional terms were not disclosed.

About Collective Licensing International

Collective Licensing International, a unit of Collective Brands, Inc. (NYSE:PSS), was formed in January 2004 and is the owner and/or license operator of the Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®, World Snowboarding Championships™, Sugarboards®, Carve®, genetic®, Dukes™, Rage®, Ultra-Wheels®, and Skate Attack® brands. Collective Licensing International is based in Englewood, Colorado.

About Collective Brands, Inc.
Collective Brands, Inc. (NYSE: PSS), headquartered in Topeka, Kan., is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, also headquartered in Topeka, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands American Eagle™, Airwalk®, Dexter®, Champion® and designer labels Abaeté for Payless™, Lela Rose for Payless™ and alice + olivia for Payless™, Patricia Field for Payless™, among others; Stride Rite, based in Lexington, Mass., focused on lifestyle and athletic branded footwear and high-quality children’s footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International.

About Intersport North America Ltd.
INA is a subsidiary of The Forzani Group Ltd., with offices in Calgary and Toronto. The Forzani Group Ltd. is Canada’s largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Coast Mountain Sports, Sport Mart, National Sports, Sports Experts, Intersport, Econosports, Atmosphere, Tech Shop, Pegasus, Nevada Bob’s Golf, Hockey Experts, The Fitness Source and Athletes World. The Company also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.forzanigroup.com

Press Release

• August 25 2008 | 369 views