The Biz Network Update
Find out what’s going on with the Agenda, ASR and Imagine Marketing Agency channels on the Biz Network.
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- September 09 2009 | 184 views
Aaron Levant announces the new dates and details behind Agenda’s growth plan for January 2010.
» Read Full StoryFind out what’s going on with the Agenda, ASR and Imagine Marketing Agency channels on the Biz Network.
» Read Full StoryAgenda’s Aaron Levant is delivering the blow by blow content from Vegas this week from the Magic, S.L.A.T.E., and Project trade shows.
» Read Full StoryTransWorld Business is gearing up for another season of trade shows, and we’re kicking things off this year up in Huntington Beach at Agenda, July 22-23, at the Hyatt Regency. TW Biz will be on the show floor throughout the two-day event, catching up with retailers and brands and learning more about the newest product lines, so be sure to check back as often as possible for all the latest trade show information.
» Read Full StoryThe new Nike 6.0, Hurley and Converse concept store at 225 Forest in Laguna Beach had a grand opening party and industry tour last Thursday and Friday, July 2-3, and the Biz Network has all the details.
Agenda’s Aaron Levant was up in Laguna on Thursday for the festivities and came away with some great party photos, including shots of the Nike ID studio on the shop’s second floor allowing people to customize their own T-shirts and boardshorts. He also had a chance to catch up with RVCA’s PM Tenore and Hurley’s Paul Gomez.
TW Business Publisher Rob Campbell was on the scene at 225 Forest on Friday, talking with Hurley President Bob Hurley, CEO Roger Wyett and VP of Branding/Marketing Adrian Nyman. He also got a first hand demonstration of the custom sublimation process from Mike Voeghtlin, the GM of 225 Forest. Take a look:
On May 8, Long Beach’s District-8 skate shop was the site of a release party for Terry Kennedy’s new signature Supra shoe - the TK Society. The shop, which is owned by Kennedy, had a grand opening earlier this month after it was remodeled.

LA’s Factory 413, the flagship shop for Supra and KR3W, also held a release party for the TK Society that same weekend. For a first-hand account, check out what the Agenda crew had to say about the event on the Agenda Blog on the TransWorld Biz Network.
The issue of trade show timing and relevance has been a hot topic in the industry for months now, and the Agenda show is the first to take the leap to try something new. Rather than hosting a show in September to correspond with ASR, Agenda organizers have moved the show to Huntington Beach to coincide with the U.S. Open of Surfing, nearly two months earlier.
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OFFICIAL PRES RELEASE - NEW HORIZONS IN STORE FOR AGENDA
The Agenda Trade Show Picks Up and Moves to New Digs With a New Date, Look and Feel
March 17, 2009 (Los Angeles, CA) – The six-year old independent apparel trade show is relocating indefinitely from its long-time home in San Diego to Huntington Beach (California). The show will take place July 22 & 23 at the Hyatt Regency Hotel and will take place in conjunction with the U.S. Open of Surfing – the worlds largest action sports festival.
“We are really excited about the move, and the ability to offer our brands an improved experience,” says Aaron Levant, President of Agenda “Agenda is setting the pace for all Action Sports trade events.”
Huntington Beach, the epicenter of the industry, will give Agenda the perfect audience. Agenda will be working closely with IMG Sports and Entertainment, the largest producer of sports and fashion events in the world, who owns and operates the U.S. Open of Surfing. Combining the tradeshow and the consumer event will offer a one of a kind experience that has never been seen before in our industry.
“We’re pleased to have the Agenda Tradeshow embrace the U.S. Open of Surfing,” said James Leitz, IMG
Vice President of Action Sports. “Agenda’s innovative blend of music, art, culture and fashion truly capture the spirit of, and compliment the U.S. Open of Surfing experience. IMG will work closely with Agenda to maximize this exciting partnership.”
Stay tuned for more details, and keep a look out for additional brands that will be joining the Agenda
movement. As with past Agenda shows, the trade show will remain closed to the public. For more
information on Agenda, please visit www.agendashow.com.
About AGENDA:
The Agenda Trade Show is a forum for the most inspired in the streetwear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, Agenda caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the Agenda experience is as much a lesson as it is a tool. For more info on the trade show they don’t want you to know about or to register for the show, visit www.agendashow.com, or send an email to info@agendashow.com.
About The U.S. Open of Surfing:
The U.S. Open of Surfing is the world’s largest professional surfing competition, hosting hundreds world-class athletes and drawing more than 400,000 spectators over nine days. With a rich history dating back to 1959, the U.S. Open of Surfing boasts North America’s only combined six-star World Qualifying Series (WQS) men’s and women’s events. Offering the highest-possible allotment of qualifying points and overall cash prizes totaling $200,000, the prestigious competition is critical to American surfers aspiring to reach the Association of Surfing Professionals (ASP) elite World
Tours. The 2009 U.S. Open of Surfing anchors a massive beach lifestyle spread over 12 acres at the famed Huntington Beach Pier in Surf City USA from July 18 to 26. Information is available at www.usopenofsurfing.com.
ABOUT IMG Sports & Entertainment
Operating in 30 countries, IMG Sports & Entertainment’s diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world’s largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at: www.imgworld.com.
TransWorld Business talks with brands and manufacturers at Agenda 2009 in San Diego.
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