Aaron Levant gives his initial take on Agenda’s first-ever trade show at the Huntington Beach location. Also, take a look at our wrap up story of the event.
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Aaron Levant, Agenda Trade Show director, sits down to talk with TransWorld Business on the trade show floor during Agenda in Huntington Beach, July 22-23.
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The independent, action sports and streetwear clothing trade show took up residence at the Hyatt Regency Hotel last Wednesday and Thursday (July 22nd and 23rd), bringing out roughly 3,500 attendees and featuring a solid list of top industry brands and retailers, all there to do business. For returning brands as well as newcomers, the show was an unbelievable success.
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Amazon.com has acquired Zappos. The two internet sites join forces to give shoppers better experience. Check out the press release.
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TransWorld Business is gearing up for another season of trade shows, and we’re kicking things off this year up in Huntington Beach at Agenda, July 22-23, at the Hyatt Regency. TW Biz will be on the show floor throughout the two-day event, catching up with retailers and brands and learning more about the newest product lines, so be sure to check back as often as possible for all the latest trade show information.
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Sole Technology Brands etnies, éS, Emerica and Altamont to show at Agenda Trade Show July 22-23
in Huntington Beach.
Picking up shop and moving to a new location is risky business, especially in these tough economic times. But so far, the risk has been a huge pay-off for the Agenda trade show, as a number of brands have already confirmed their booth space.
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The issue of trade show timing and relevance has been a hot topic in the industry for months now, and the Agenda show is the first to take the leap to try something new. Rather than hosting a show in September to correspond with ASR, Agenda organizers have moved the show to Huntington Beach to coincide with the U.S. Open of Surfing, nearly two months earlier.
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OFFICIAL PRES RELEASE - NEW HORIZONS IN STORE FOR AGENDA
The Agenda Trade Show Picks Up and Moves to New Digs With a New Date, Look and Feel
March 17, 2009 (Los Angeles, CA) – The six-year old independent apparel trade show is relocating indefinitely from its long-time home in San Diego to Huntington Beach (California). The show will take place July 22 & 23 at the Hyatt Regency Hotel and will take place in conjunction with the U.S. Open of Surfing – the worlds largest action sports festival.
“We are really excited about the move, and the ability to offer our brands an improved experience,” says Aaron Levant, President of Agenda “Agenda is setting the pace for all Action Sports trade events.”
Huntington Beach, the epicenter of the industry, will give Agenda the perfect audience. Agenda will be working closely with IMG Sports and Entertainment, the largest producer of sports and fashion events in the world, who owns and operates the U.S. Open of Surfing. Combining the tradeshow and the consumer event will offer a one of a kind experience that has never been seen before in our industry.
“We’re pleased to have the Agenda Tradeshow embrace the U.S. Open of Surfing,” said James Leitz, IMG
Vice President of Action Sports. “Agenda’s innovative blend of music, art, culture and fashion truly capture the spirit of, and compliment the U.S. Open of Surfing experience. IMG will work closely with Agenda to maximize this exciting partnership.”
Stay tuned for more details, and keep a look out for additional brands that will be joining the Agenda
movement. As with past Agenda shows, the trade show will remain closed to the public. For more
information on Agenda, please visit www.agendashow.com.
About AGENDA:
The Agenda Trade Show is a forum for the most inspired in the streetwear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, Agenda caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the Agenda experience is as much a lesson as it is a tool. For more info on the trade show they don’t want you to know about or to register for the show, visit www.agendashow.com, or send an email to info@agendashow.com.
About The U.S. Open of Surfing:
The U.S. Open of Surfing is the world’s largest professional surfing competition, hosting hundreds world-class athletes and drawing more than 400,000 spectators over nine days. With a rich history dating back to 1959, the U.S. Open of Surfing boasts North America’s only combined six-star World Qualifying Series (WQS) men’s and women’s events. Offering the highest-possible allotment of qualifying points and overall cash prizes totaling $200,000, the prestigious competition is critical to American surfers aspiring to reach the Association of Surfing Professionals (ASP) elite World
Tours. The 2009 U.S. Open of Surfing anchors a massive beach lifestyle spread over 12 acres at the famed Huntington Beach Pier in Surf City USA from July 18 to 26. Information is available at www.usopenofsurfing.com.
ABOUT IMG Sports & Entertainment
Operating in 30 countries, IMG Sports & Entertainment’s diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world’s largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at: www.imgworld.com.
TransWorld Business got in one of those notorious limos and went to the Agenda show to catch up with the fine folks of Sole Tech, The Hundreds, Allyance, Vestal, and other brands that chose to forego ASR in favor of Agenda.
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