Aaron Levant gives his initial take on Agenda’s first-ever trade show at the Huntington Beach location. Also, take a look at our wrap up story of the event.
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The independent, action sports and streetwear clothing trade show took up residence at the Hyatt Regency Hotel last Wednesday and Thursday (July 22nd and 23rd), bringing out roughly 3,500 attendees and featuring a solid list of top industry brands and retailers, all there to do business. For returning brands as well as newcomers, the show was an unbelievable success.
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Last week’s Agenda Trade Show in Huntington Beach was attended by approximately 3,500 people over the course of the two-day event - a number that Show Director Aaron Levant says is on par with previous shows. The event, marked Agenda’s first show at the Huntington Beach location, and the first-ever stand alone show Agenda has done since departing from San Diego, according to Levant.
» Read Full Story UPDATED: Midnight, JULY 23 - TransWorld Business hit the trade show floor at Agenda in Huntington Beach all day July 22 and 23, and snapped some photos. Check them out right here.
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TransWorld Business is gearing up for another season of trade shows, and we’re kicking things off this year up in Huntington Beach at Agenda, July 22-23, at the Hyatt Regency. TW Biz will be on the show floor throughout the two-day event, catching up with retailers and brands and learning more about the newest product lines, so be sure to check back as often as possible for all the latest trade show information.
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Hollister’s microsite for the Epic store features a live feed of Huntington Beach Pier.
Hollister Co., a division of Abercrombie and Fitch, is opening the doors to its first four-level, 40,000-square-foot EPIC store in SoHo on July 16, a press release issued by the company reports. For a more in-depth look at Hollister’s invasion into the surf market, check out our article, “How Hollister Co. Stole Surf.”
The store, located at the southeast corner of Houston and Broadway, will apparently emerge customers into a beach like atmosphere, with live feeds of Huntington Beach Pier. Here’s a statement direct from Hollister about the new store:
“‘The EPIC store is what Hollister is all about–big waves, surf, sun, and hanging out on the pier,’ said a Hollister rep. ‘The laidback HCo. vibe is effortlessly cool, and we’re bringing the SoCal lifestyle to SoHo.’
EPIC is a part of Abercrombie & Fitch’s current plans for global expansion. European openings include the launch of an Abercrombie & Fitch flagship in Milan in October, and Asian expansion includes an 11-story Abercrombie & Fitch opening in December in Tokyo’s Ginza district.”
More information about the store including first looks at building construction can be found at the company’s microsite: www.hcoridethewave.com
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