686 And KR3W Announce Outerwear Collaboration

Transworld Business caught up with Mike West, Angel Cabada, and Kristin Cusic, to get the scoop on the new line which is dropping at SIA.

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mike lewis

December 09 2008 | 999 views | 2 comments

News

686 Partners With KR3W For Limited Edition Collection

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686 Signs Louie Vito to Global Pro Team

Irvine, CA - Westlife Distribution is pleased to announce the addition of Louie Vito to the 686 Global Pro Team.

Louie is a 20-year old Ohio-native who currently resides in Sandy, Utah. This past year, Louie was crowned the overall Chevy U.S. Snowboarding Grand Prix series title champion. He found himself on top of the podium again two days later at The Jeep King of the Mountain Superpipe Championships in Squaw Valley, California. At the Vans Cup, Vito took second place behind Danny Kass.

Despite his successful career, Louie hasn’t forgotten where he came from; he still finds time to give back to his roots, hosting a very successful charitable rail jam every year in Ohio.

Vito says about riding for 686, “I am stoked to join the 686 family. Their outerwear is tech and is perfect for riding icy pipes to sledding in the backcountry. It is cool to be a part of a company that was started by a snowboarder and snowboarding has been the main focus since day one.”

“When we first started talking to LV, I was blown away by his charismatic personality,” says Kristin Cusic, VP of Marketing at 686, “His track record speaks volumes for his riding ability, but his personality is what really brings him up to that next level. We couldn’t be happier and think it’s a perfect fit.”

Vito’s other sponsors are O-Matic snowboards, Monster Energy, Nike, Vestal, Kicker, Capix Helmets, Spy Optic, Skullcandy, Boost Mobile, Grenade, Utility and Neff.

Press Release

November 25 2008 | 138 views | 1 comment

Features

Tuesday Top Sellers: Wisconsin’s MODA3

With two locations in Wisconsin, Moda3 is a group of lifestyle shops, carrying snow and skate apparel, and priding itself on being the only shops around that are “rider owned and rider driven,” according to its Web site. Transworld Business caught up with General Manager Eric Kuester on Monday to discuss which products are selling at the moment.

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kailee bradstreet

November 25 2008 | 1,164 views | 7 comments

Product Preview: Men’s and Women’s 2009-2010 Gloves

To kick off our 2009-2010 outerwear preview, which can be found in November’s Transworld Business, we decided to give you a glimpse at each brand’s line of gloves, including extras that weren’t even featured in print. According to our outerwear trend report, manufacturers are focusing on versatility in outerwear for the coming year in order to add value during tough times. To read the full outerwear trend report, be sure to pick up a copy of November’s Transworld Business.

ADMIN

November 25 2008 | 3,296 views | 2 comments

Features

EVENTS: 686 Previews 2009-2010 Winter Collection

686 held a 2009-2010 Winter Collection Preview at Detroit Bar in Costa Mesa on Friday, Nov. 14. See photos here.

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rob campbell

November 18 2008 | 2,132 views | 3 comments

News

686 Hosts 2009-10 Winter Collection Fashion Show Nov. 14

Press Release

November 03 2008 | 159 views

News

Boreal’s Jibassic Park Partners with 686 Snowboard Clothing

Robert Sell
Photo by: Sarah Wirtanen

Donner Summit, CA - Terrain parks at Boreal (a.k.a. Jibassic Park) have partnered with 686 snowboard clothing company. The partnership will focus on collaboration for events, terrain park feature construction, outerwear for park staff, photo shoots, and the presence of various 686 pro snowboarders.

686 is supporting the resort because of the diverse terrain parks available and urban-style features. Boreal gained equal interest in 686 for its quality products that are presented as a combination of urban fashion, high performance function.

With the mixture of athletes, park features, and promotions, 686 presence with Jibassic Park is interactive, innovative, and inspires others to try snowboarding. Signature park features at Boreal will be found throughout the winter. Riders can look forward to various events at Jibassic Park, including the 4th Annual Jibassic Pro Rail Jam on October 25, 2008.

Escape the couch. Escape to Boreal, located off Interstate 80 atop Donner Summit, just 90 minutes from Sacramento, 35 minutes from Reno and only six minutes from Truckee, escaping has never been easier. Plus, with Boreal’s new quad chair and enhanced snowmaking capabilities, the mountain is better than ever. Boreal Mountain Resort offsets 100 percent of its electricity by purchasing green power.

For updates and information on snow conditions or rates call 530.426.3666.

Press Release

July 23 2008 | 285 views

Features

2008-09 Snow Accessories: First Layer Apparel

A first look at the new crop of first layer. Check out the latest trends for the 2008-09 season, right here:

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biz_editor

April 29 2008 | 1,237 views

Features

686 Heli Trip

Photos from the 686 heli trip to Snow Water Mar. 28-30, 2008. The heavy-hitting crew included Mike West, Kristin Cusic, and Doug Sumi from 686; Adam Cozens, Rob Campbell, and Bruce Scott from Transworld; Kara and Chad Mihalick from Malakye; Dennis Seydel from Nike; Jim Riley and Chance Nace from Ketel One; and John Stouffer from Fuel TV.

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