The theory behind the Snow Conference is to check your brand hat at the door. While Genesis may have recorded No Jacket Required, we’re branding this as no brands required. At the end of the day, our success, or failure, is mutual. Getting enough new participants on the slopes every year, and keeping existing shreds passionate, is no small task. The sport is aging, homogenizing, and out of economic reach for the majority of the world.That’s where we come in. We became snowboarders for the love the sport, for the creative connection with nature in its rawest form, for an escape from every day life, and a way to express ourselves on a canvas as grand as our passion for the next run.Our mission is simple: To make snowboarding and the industry behind it, kick-assier.