Hot Chillys Introduces New
Superior Performance Naturals For Fall 2009

San Luis Obispo, Calif. (December 30, 2008) – With 20 years of experience under their belt, Hot Chillys is at the forefront of base layer fabric technology.  Remaining true to all things under the belt, Hot Chillys continues to keep you warm and cozy when it’s cool and chilly with Hot Chillys new Superior Performance Naturals.  Putting the ‘super’ in superior, this collection offers advanced quality and utility with Hot Chillys’ notorious eco-twist.

These performance base layers are available in cotton, silk, alpaca, tencel, and cashmere.  The Superior line offers a unique solution in natural fibers.  Every fabric has inherent, or enhanced, moisture management and antimicrobial properties, as well as hypoallergenic.  Tighter, finer stitch work, finished collars, tonal embroideries and rich woven labels really set this line off.

“This line-up creates the best of natural, renewable and biodegradable fibers that are scientifically engineered with performance properties,” said Steve Lee, vice president of Sales.  “They are technology and comfort with a conscience!“

Here is a little bit of information about some of the fabrics available in this line:

Cotton
Cotton fibers are modified at the molecular level to funnel moisture away from the skin for rapid evaporation.  Performance Cotton allows your garment to feel dry, soft and cling-free.
•    Lightweight Base Layer, 135 g/m²
•    Soft, combed cotton fibers modified at the molecular level.
•    Wicks moisture away from skin.
•    Won’t feel heavy and damp.
•    Won’t chafe skin like wet fabrics.
•    Dries quicker than normal cotton.
•    Retains its natural softness.

Media Contact:
Verde PR and Consulting
Julie Snider-Popp
juliepopp@verdepr.com
Kristin Carpenter-Ogden
kco@verdepr.com
970.259.3555