What trends will we see in next season’s line? Metal and acetate combinations, new matte finishes on our best colours and tortoises, used across the line. Three new shapes (Dayton, Savoye, Dorset). A limited edition Church Squire, designed in collaboration with Warren Smith.
What changes are you seeing at the retail/on the business side? Emerging independent brands finally being sought after and celebrated.
What were your greatest successes in 2011? Global distribution and new additions to the team (General Manager, Public Relations and Sales Support) due to the brands success.
What are your projections for next season? We are expecting this year to be the biggest to date for brand recognition and sales figures.
What additions are you making to the line? What won’t we see as much of? Our products have and will always be handmade. Our passion for craftsmanship will always be the creed we embody by continuing to bring quality handmade construction to all our models. We will be introducing higher end products as the year goes on, using intricate mixed metal and acetate construction. We will also be introducing more women specific products by end of 2012.
Where are prices and margins heading for you? We will stick to our premium price point for our consumers while continuing to source quality materials with handmade production. It has always been our intention to provide industry leading materials, attention to detail, and unparalleled style for a price point that is suitable for all.
What is the breakdown looking like for men’s and women’s SKU’s? After new SS12 products hit stores, we will be at:
25% Men, 25% Women, 50% Unisex
Are the number of SKU’s in your line expanding, contracting, or staying the same? Expanding. We are expanding to develop our women’s market, as well as new business in Rx specific accounts.