The Commuter jacket will be the first-ever garment to incorporate ATAP’s Project Jacquard sensor fabric tech It has been announced that Google and Levi’s will be releasing their first-ever “smart” article of clothing early next year. The companies announced their partnership in 2015, promising the release of “smart clothing” that incorporated a technology they had codenamed Project Jacquard.
New long-term partnership with the California-based brand has the potential to change the look of baseball Stance, the sock company that is seemingly taking over the world, has made another powerful move in their climb to the top. The sock market, which didn’t merit much even five years ago, has been transformed and risen to
Kassia Meador is one of Stance’s original Punk and Poets, and her new sock collab with Stance features cosmic inspiration Just in time for summer, Stance unites land and sea with a special collaboration alongside world-renowned surfer, artist and one of Stance Muse’s original Punk and Poets – Kassia Meador. Inspired by salty sojourns in Montauk and
Element and Thomas Campbell’s new collaboration fuses art and function into one sweet product May 19, 2016 (Costa Mesa, CA) – Today, Element unveiled its new line of Element Perspective skateboards featuring graphics from Thomas Campbell’s popular Bronze sculpture series made from reclaimed materials that inspire the artist. These boards were created and designed for
“Goods for Life built for The Artifacts of Adventure” Laguna Beach, Calif. (May 2016)— Roark Revival, the Surf Industry Manufacturers Association (SIMA) “Breakthrough Brand of the Year” and “Men’s Marketing Campaign of the Year” award recipient for 2015, today announced the release of their collaboration with ourCaste, a collaboration amphibious short. “We are proud to
“Where the Birds and the Bees Get Buzzed Together” includes brew-inspired special-edition sunglasses and snowboard goggles On May 6, 2016, eyewear enthusiasts VonZipper and action-sports influenced brewery Saint Archer kicked off their new partnership with the launch party for their special-edition collection, “Where the Birds and the Bees Get Buzzed Together.” The night kicked off
OTIS and SportRx will collaborate on custom prescription glasses, to be available in the US Oceanside CA – OTIS Eyewear, an Australian founded, premium, 100% mineral glass lens eyewear brand is pleased to announce its partnership with SportRx to offer mineral glass prescription sunglasses in the United States. OTIS & SportRx have partnered to customize OTIS prescription
Zeal Optics is proud to announce their new Ellume lens, a plant-based piece of optical technology designed for everyday performance in all light conditions. Built with polarization and color enhancers, the Ellume lens helps you see the world in vivid clarity, while reducing environmental impact. Plant Based: While other lenses use a petroleum-based polymer, Ellume is
Imperial Motion athlete Alex Smith helps the brand debut their new activewear collection Whether on land or in the sea, Imperial Motion’s new line of activewear, IM Active, will help you perform to the best of your ability. Alex Smith, Imperial Motion athlete, shows us how to train for surfing in the brand’s newest video.
The Bull Shark is widely considered the most dangerous shark to humans because of its aggressive nature and nearshore habitat. The magnetic technology inside Sharkbanz was first tested on Bull sharks several years ago, and Sharkbanz is excited to bring you the next episode of their “Tech in Action” series. Sharkbanz are an easy way
Element announced the newest Perspective skateboard series curated by renowned artist Mark “FOS” Foster April 29, 2016 (Costa Mesa, CA) – Element is proud to announce the newest Perspective skateboard series imagined and curated by renowned artist Mark “FOS” Foster. Classically trained and wildly imaginative, FOS and Element teamed up to release a “Sprites” series of boards.
Penny Skateboards launches their new tropical and colorful 2016 collection for summer adventures | Let the Good Times Roll Introducing Penny’s Most Tropical and Colorful Collection to Date With New Limited Supply Graphics and Fades Queensland, AUSTRALIA – April 28, 2016 – Premium plastic skateboard brand, Penny Skateboards, announces the launch of its most tropical