Press Releases

adidas Snowboarding + Capita Announce Limited-Edition Capita Collection

adidas Snowboarding + Capita Release Limited-Edition Collaboration

adidas Snowboarding + Capita have teamed up to release a limited-edition collection, featuring a brand-new shoe and jacket Portland, OR – adidas Snowboarding and Capita Snowboards announce the limited edition Capita collection. Designed in collaboration with Capita Snowboards, adidas Snowboarding and mutual team rider Kazu Kokubo, the premium collection features the Adi-Trek Capita shoe and



Nitro Circus and Ethika Team Up on Exclusive Underwear Collaboration

Nitro Circus and Ethika have supported each other since their beginnings in the industry, and have made that support official with their new collaboration LOS ANGELES – September 20, 2016 – Nitro Circus, the world’s top action sports entertainment company, and Ethika, a leading underwear brand driven by personal identity, have announced a new licensing


Vans Releases World’s Most Customizable Boot With the Pat Moore Infuse

Vans Releases Ultra-Customizable Pat Moore Infuse Boot

Ultimate customization for unlimited adaptability Cypress, CALIF. (September 19, 2016) – Vans gears up for the upcoming winter season with the release of the most customizable snowboarding boots in the world, the Pat Moore Infuse boot. Available now, the Vans Infuse is a multi-faceted, performance-driven boot designed for every kind of snowboard terrain possible, making


Sessions MFG Releases First Outerwear Line Since 2012

Sessions MFG Releases 2016/2017 Outerwear Line

Sessions MFG’s 2016/2017 line is contemporary, innovative, and sets the stage for the brand to relaunch Portland, OR – 9/13/16 – goes live today debuting the first full line of outerwear available to the public since 2012. The brand relaunched in December of 2015 with interactive digital campaigns, a new team, and a series


Vans Enlists Nine Photographers Turning Global Campaign for All Weather MTE Into an Art Project Shot Exclusively on iPhone

Vans' New Global Campaign for the All Weather MTE Shot Entirely on iPhone

Stunning campaign shot on iPhone 6s Plus to feature in advertising, retail marketing, e-commerce, social media, and more Cypress, CALIF. (September 14, 2016) – Vans®, the original action sports footwear and apparel brand has partnered with nine influential lifestyle and action sports photographers to develop a comprehensive global marketing campaign shot exclusively on iPhone 6s


DC Snowboarding Reveals Torstein Horgmo’s Signature Collection for Winter 2017

DC Reveals Torstein Horgmo’s Winter 2017 Collection

Torstein Horgmo’s new Winter 2017 collection with DC features minimalist design and innovative technology September 13, 2016 (Huntington Beach, Calif.) –Today, DC Snowboarding and world-class pro snowboarder, Torstein Horgmo introduce his signature collection featuring clean, minimalist design, top-shelf technologies and confidently understated style. Torstein has a knack for making the impossible look effortless and he exhibited


Neff Headwear Announces Star Wars Collaboration

Neff Headwear and Lucasfilm Announce Collaboration

Neff Headwear has collaborated with Lucasfilm on a Star Wars collection to celebrate the upcoming Rogue One: A Star Wars Story film Neff Headwear has announced their new collection with Star Wars, just in time for the release of the upcoming Rogue One: A Star Wars Story film. Neff CEO, Shaun Neff commented, “What a dream


YouRiding Games Introduces Virtual Surf Simulator, the Ultimate Virtual Surf Session

Virtual Surf Takes the Sport to a Whole New Level

Recently spotlighted by the surf community with the mobile app The Journey surf, YouRiding Games introduces the latest version of their innovative and unique surf simulator SAN DIEGO, CA – Totally immersive, Virtual Surf allows players to surf famous waves in virtual reality. This exclusive technology has become a real interactive attraction. A TASTE OF

Press Releases

Neff Teams with Epic Rights  on Iconic Band Tees

Neff x Epic Rights to Release T-Shirt Collection

Neff and Epic Rights will release a co-branded t-shirt collection, available to select retailers September 2016 August 24, 2016- Neff has signed a license agreement with Epic Rights to produce a co-branded t-shirt collection featuring the logo art of five iconic rock bands from the 80’s.  The collaboration includes Aerosmith, Billy Idol, Def Leppard, and

Press Releases

Ethika and FMF Collaborate on New Performance Line Oriented for Motocross

Ethika x FMF Racing Collaboration

The FMF and Ethika collaboration celebrates the two brands’ shared history with each other, and in the sport of motocross SAN CLEMENTE (August 12, 2016) – FMF and Ethika are excited to announce the release of a new collaboration between the leading underwear and Motocross Performance brands. The design, celebrates each brand’s history with each


The Top 11 Adventure Accessories from Outdoor Retailer

The Top 11 Adventure Accessories from Outdoor Retailer

Top 11 Outdoor Adventure Accessories at OR Show The energy is bubbling at the Outdoor Retailer Trade Show. The show has embraced a new guard of brands that are redefining the traditional outdoor landscape through urbanized products, reusing waste materials, and creating positive change through corporate philanthropy. The momentum is not just at the brand


Captain Fin Announces New Collaboration with Kassia Meador

Captain Fin x Kassia Meador

Kassia Meador works with Captain Fin on her most recent fin collaboration Captain Fin is proud to present their bold, collaborative fin collection with pro surfer, artist, and designer, Kassia Meador. A creative collaboration between Captain Fin’s Creative Director and Founder, Mitch Abshere, and Kassia Meador is a natural progression stemming from 20 years of


Coalatree: The Ultimate Adventure Blanket, Perfected

Coalatree Launches Kachula Kickstarter Project

  Coalatree, crafters of eco-friendly products for all, releases the ultimate adventure blanket, The Kachula 2.0, on Kickstarter SALT LAKE CITY, Utah, August 1, 2016 – Coalatree announced today that it is raising funds on Kickstarter to complete the roll-out of it’s revolutionary outdoor adventure blanket, The Kachula 2.0. The first iteration of The Kachula was