Press Releases

adidas Skateboarding Launches Second Colorway for the Lucas Premiere ADV

adidas Skateboarding Releases Additional Lucas Premiere ADV Colorway

adidas Skateboarding launches the second colorway for the Lucas Premiere ADV, featuring black and white features and detailing adidas Skateboarding reveals the second colorway of the recently released Lucas Premiere ADV – the signature shoe for pro-skater and adidas team rider Lucas Puig. The Lucas Premiere ADV – Black/White features the same great performance features

Press Releases

Dress Your Bed With NIGHT: SHIFT

NIGHT: SHIFT Launches as the First Action-Sports Influenced Home Goods Brand

Influenced by Art, Music, Skateboarding and Fashion, NIGHT: SHIFT is the First-and-Only Home Décor Brand Extending an Individual’s Style into the Bedroom July 27, 2016 – (Los Angeles, CA) – Today, NIGHT: SHIFT introduced its line of bed and bath products offering edgy graphics and quality materials that fill a gap in the home décor


Slowtide X Keep A Breast Foundation Release New Collaboration

Slowtide X Keep A Breast Foundation

The Slowtide x Keep A Breast Foundation teamed up to design an art-inspired beach towel to support breast cancer awareness Slowtide collaborated with Keep A Breast Foundation on an updated art inspired beach towel to support breast cancer awareness. Five dollars from each towel purchased will be donated to supporting Keep A Breast and the


Vans Launches Black Ball Surf Footwear Collection in Support of Ocean Education

Vans + Positive Vibe Warriors Launch Black Ball Surf Footwear Collection

Vans and non-profit foundation Positive Vibe Warriors have teamed up for a collection inspired by the ocean, and its effect on us all Cypress, CALIF. (July 20, 2016) – In partnership with non-profit foundation Positive Vibe Warriors, Vans releases new designs of the Black Ball, a beach-friendly, low-top footwear style inspired by the ocean’s infinite source of

Press Releases

Native Shoes Keeps it Lite with the Monacos

Native Shoes Launches the Monaco Collection

Native Shoes continues their mission of creating future classics and are en route to the lite side of everything with the launch of their newest collection the Monaco Collection! Native Shoes has launched their newest style of shoe, the Monaco Collection. Bridging the gap between style and functionality, the Monacos – available in a low

Press Releases

Ethika Debuts Their New Collection With The Game and the Robin Hood Project

Ethika x The Game x Robin Hood Project

Ethika teamed up with The Game and the Robin Hood Project for a three-piece collection inspired by kindness and creativity SAN CLEMENTE, CA (July 15, 2016) – Ethika is excited to announce unique collaboration with The Game and his Robin Hood Project initiative.  The three-piece collection was designed with spreading generosity and kindness as the


Vans and Only NY Unite for a Premium Fall Collection

Vans x Only NY Unite for a Premium Fall Collection

The Vans X Only NY collection, which draws inspiration from the streets of NYC and the great outdoors, is available in stores and online now Cypress, CALIF. (July 15, 2016) – This fall, Vans partners with independent New York streetwear brand, Only NY, to create a capsule that embraces signature skate style and passion for the

Press Releases

Element and Major League Baseball Partner on Board Series

The Element + MLB Skateboard Series Has Launched

The Element and MLB partnership series features 30 boards, one for each MLB team JULY 12, 2016 (San Diego, CA) – Today, Element is excited to announce a licensing partnership with Major League Baseball (MLB) to create a series of team skateboards. The partnership with MLB allows the skate brand to produce boards of all 30

Press Releases

DC Captures and Unveils Davis Torgerson’s Hometown Through Latest Lookbook

DC's Lastest "Defined By" Lookbook Explores the Hometown of Davis Torgerson

DC’s latest “Defined By” explores Davis Torgerson’s hometown of Minneapolis July 13, 2016 (Huntington Beach, Calif.) – Today, DC announces its latest “Defined By” lookbook for fall 16 curated by pro skateboarder, Davis Torgerson. Throughout the lookbook, the Minneapolis native tours around his hometown in hand-selected pieces from DC’s new fall 16 collection. Cruise through Davis’ hometown,

Press Releases

Curren Caples Designs First Signature Collection For RVCA Men’s Fall 2016

RVCA x Curren Caples Signature Collection

The RVCA x Curren Caples Collection is now available in stores and online Los Angeles, CA – July 12, 2016 – Professional skateboarder and RVCA Advocate, Curren Caples, has partnered with global lifestyle brand, RVCA to design his first signature collection for Fall 2016. The X-Games Gold and Silver medalist worked alongside RVCA’s design team to

Press Releases

Lira Women’s Spring 17 Collection ‘Muted Expression’

Lira Women's Spring 2017 Collection "Muted Expression" Preview

Lira Women’s SS17 Collection – “Muted Expression” pairs moody colors with springtime cuts and fabrics, showcasing their rebellious spirit Springtime is alive again with fresh color, attitude and a renewed feeling of life.  Lira’s Spring 17 collection ‘Muted Expression’ captures a feeling without speech. Expressing her rebel spirit through her style, she empowers the ones around her


Slowtide x Brandon Spiegel Explores the Balance and Absence of Opposites

Slowtide x Brandon Spiegel Collaboration Available Now

Slowtide collaborated with Brandon Spiegel on a premium jacquard towel for the SS 16 season available now A Southern Californian artist & designer. Brandon Spiegel’s work is a process of systems, sensibilities, and abstract labyrinths. His repetitive line drawn systems evoke concepts of op art and psychedelic modernism. Spiegel’s art is an exploration of graphics, form


The etnies X grizzly Collection | Inspired by A Day in the Life of Chris Joslin

The etniesXgrizzly Collaboration: Only the Strong Survive

etnies and Grizzly have teamed up on a capsule collection dedicated to withstand the brutality of skateboarding In exciting news from the world of skate, heritage brand etnies and leading griptape company Grizzly have teamed up to create a capsule collection, based on Chris Joslin and the brutality of skateboarding. The sport is not for the