Unrivaled List of Labels Showing at CLASS@ASR

Press Release

• August 20 2009
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San Juan Capistrano, CA (August 20, 2009) – CLASS@ASR is set to debut September 10th-12th in San Diego with a curated group of over 100 designers that crossover from the action sports lifestyle into the prestigious fashion market. The action sports and boutique fashion categories unite as they are presented side-by-side at the ASR Marketplace. Running adjacent to ASR, CLASS@ ASR is an exclusive event with its own vibe, booth design, food and ambiance.

“The sum of ASR and CLASS@ASR under one roof builds an unrivaled buying event for a wide variety of retailers,” Andy Tompkins, VP Nielsen Sports Group. “We’re very excited by the strength of brands who have embraced CLASS@ASR, they really are the best in their respective categories and a perfect complement to ASR’s established and core brands.”

The diverse list of brands at CLASS@ASR includes Stussy, Comune, Elwood, Osklen, Modern Amusement, Original Penguin, Quiksilver Women, WeSC, Kangol, Converse by John Varvatos, Kill City, Nooka Watches and Cardboard Robot. Leading boutique and specialty buyers are ready to attend the new event and will strengthen ASR’s international mix of specialty action sports, swim and department store buyers. The fusion of retail categories will help make ASR Marketplace an unrivaled platform for labels to reach the right buyers and media.

“We are not a traditional surf/skate shop, but we love what the whole genre has done for the fashion industry and take what we feel are the most forward and directional pieces from each line to give it a boutique feel,” says Randy Brewer, head buyer and GM of the Villains stores in San Francisco. “Having CLASS@ASR will just make it that much easier to find what we’re looking for, as I trust them to pick the most unique and relevant lines for our store to represent. It also gives us a chance to revisit some key lines to make sure our buys are as streamlined and focused as possible. In this economy it is more important than ever to make the right choices.”

Spacecraft is launching their spring line at CLASS@ASR including new cut and sew, wovens and jackets “CLASS@ASR is a good forum to reach a broad audience of buyers, it is a great location for us to launch our line,” explains Ryan Davis, Marketing Director. “Retailers are making the trip for ASR and we can take advantage of their presence while being in an environment that showcases Spacecraft favorably.”

Visit CLASSatASR.com to learn more about exhibiting at and attending CLASS@ASR when it debuts this September 10th-12th in San Diego, CA.

CLASS@ASR Brand List as of August 20, 2009:
24  Standard
AMBSN
Aqua VI
Atwater
B Swim
BAYVI
Brette Sandler
Cardboard Robot
Comune
Converse By John Varvatos
Despi Swimwear
Destructo Industries
Devon.S.Photography
Drifter Industries
Elias
Elwood Clothing
Existential
Farah
Five Crown
Future Heretics
Goorin Brothers
Heel Bruise
HK Army
Howe
Initium Eyewear
Insight
Isola Isabelle
JACHS-Just a cheap shirt
Jedidiah
Kangol
Kelsi Dagger
Kill City
Killerfornia
L Space
L-R-G Clothing Co.
Lightning Bolt
Lira
Liza and Tara
Lou Lou Swimwear
Lucre Collezione By Von Zipper
Luli Fama Swimwear
Lunada Bay Corp
Mara Hoffman
Marpessa Inc-Despi
Martha Rey
Modern Amusement
Nirve Sports
Nooka
O’Quinn Clothing
Onda De Mer
Original Penguin
Osklen
Palmer Cash
Pleasure Ground Eyewear
Pour La Victoire
Premium Lounge
Quay Australia
Quiksilver Limited
Quiksilver Women
Raen Optics
Red Carter
Rich Soil
RVCA Clothing
Sabre
Salon-9
Sanuk Footwear
Shirt by Shirt
Sitka
Spacecraft
Stussy Inc
Sunsets Inc
Swiss Army
Tavik
Tigerlily
Toms Shoes
True Love & False Idols
Victorinox
Vitamin A Swimwear
Wellen
Wesc/We Are The Superlative  Conspiracy
Wollywood
Z-Brand
Zimmermann

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About ASR:
ASR, produced by Nielsen Business Media, is a full service trade show whose goal is to create market and product high quality trade shows and educational conferences.  ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture.  Now in its 27th successful year, ASR gathers over 500 action sports brands and approximately 6,500 retail buyers and decision makers two times a year, with spring and summer/fall season shows in San Diego.  For additional information regarding ASR, check out ASRbiz.com.

About CLASS Events:
CLASS Events revitalizes the fashion trade show by creating a highly stylized, service-oriented environment that inspires its vendors and retailers to do business instead of pushing corporate marketing initiatives.  Located in Santa Monica, CA, CLASS brings the fashion trade show back to California, where it all began. Uniting a select group of designers and tastemakers, artists and musicians, CLASS is able to adapt and respond to the new, exciting way of doing business. By offering the best design talent in clothing, accessories, footwear, gifts and beauty, CLASS gives designers and retailers the tools and inspiration to make this transformation as we move into the new decade.