SIA Wants You: Learn a Snow Sport

Press Release

• August 31 2009
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Hello, Summer is almost officially over, so it’s time to start  wishing for snow! Industry organizers of Learn a Snow Sport Month are preparing for the second year of the initiative scheduled for January 2010.

A new URL, LearnASnowSport.org will make it easier for the public to learn more about this great opportunity. Learn a Snow Sport Month is a public awareness campaign that positions January as an ideal time to take lessons from a pro in alpine skiing, snowboarding, cross country skiing and snowshoeing.

During this month, resorts offer learning programs for people who are new to the sport, who want to learn a sport and current snow sport enthusiasts, who want to pick up additional skills. In 2009, 200 resorts in 22 states participated and more are expected to participate in 2010.

In its first year, Learn a Snow Sport Month attracted 20,000 children and adults to learning programs through the annual Winter Trails program. Some learning programs are free while some require a reasonable fee. The fee is determined by the resort or Nordic center offering the learning experience. New postings will be available starting November 1st. Be on the lookout for more exciting announcements about Learn A Snow Sport Month and the announcement of our new spokesperson.

Check out snowsports.org for more!