Risto Mattila launches collaboration promotion with Tazza - The Original Chocolate Drink

Press Release

• November 03 2009
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Helsinki, Finland – Finnish snowboard sensation, Risto Mattila today launched a joint promotion with Finnish chocolate milk drink brand Tazza.

The Tazza collaboration aims to promote the tasty new cold chocolate drink in a handy recyclable bottle. It features a combined web campaign, consumer activation events and promotional competition. Risto presents his world to the audience through the Tazza online portal and invites people to join him in defining their experiences on the ‘sweetness’ of life.

The campaign is backed with an ad clip featuring Risto and his life on the road as a professional snowboarder. Jaakko Itäaho of Pablo Films, who is one of the most respected and sought after filmmakers in the lifestyle sports world, directed the commercial. Jaakko put his hand to this project to create a candid but authentic glimpse into a day in the life of Risto Mattila.

The campaign aims to create an authentic connection between the brand and an individual, through creative sponsorship activation. Tazza applies a multidimensional approach, through new media platforms, social media and live events to engage the audience and provide credibility through connectivity.

“We are thrilled to have Risto on board with us. I believe Risto has the power to credibly communicate our message of enjoying life and going for the things that reward you the most. We are also happy to support him in achieving competitive success and letting him do his thing in the sport of snowboarding this season”, says Tazza brand Manager Robin Hallberg from Paulig.

Risto Mattila’s management agency PMA and its parent, marketing company Pulp combined to create and deliver the innovative campaign for Tazza Original Chocolate Drink and Risto.

More on Tazza, a Gustav Paulig Ltd. Brand:

Tazza is a leading chocolate drink brand in Finland. Tazza comes as a soothing cold drink in a recyclable bottle, as well as a relaxing hot chocolate cafeteria serving. Tazza is also available as a handy individually packaged Tazza Stick for home use or picnics.

Gustav Paulig Ltd engages in high quality coffee production as well as sales of coffee and hot chocolate products. Paulig has had coffee roasting operations since 1904. Today Finland’s leading coffee company also operates in the Baltic countries, Russia and Russia’s neighbouring countries.’