PONY and Keep A Breast Team Up

Press Release

July 16 2009
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PONY, the makers of cutting-edge athletic footwear, teams up with Keep A Breast Foundation with the “Check Your Self” Collection to raise breast cancer awareness and prevention amongst young women. Designed by renowned artist and Keep A Breast supporter Pepa Prieto,$3 from the sale of each shoe from PONY’s new line of vibrant styles will be donated toward the organization.

“PONY is a globally influenced brand and that is why we were drawn to Keep A Breast because of their position as a leader in raising breast cancer awareness amongst youth on a similar worldwide scale,” says Tess Passero, Marketing Coordinator of PONY. “Their active role in proliferating this significant objective through art, music, fashion and sport, integrates well with Pony’s current efforts to educate young teens about issues involving their generation.”

“We are thrilled to broaden our important message to young women through this unique and significant collaboration with PONY, and are tremendously grateful for their support and generosity,” says Keep A Breast co-founder Shaney Jo Darden. “Pepa Prieto has skillfully created a fresh and colorful line that will surely resonate with our target demographic.

The “Check Your Self” Collection retails from $50.00 to $75.00 and will be available exclusively at The Finish Line stores beginning August 1, 2009. For more information, please go to www.pony.com/keepabreast or www.pony.com and www.keep-a-breast.org .