Ocean & Earth Announces Alliance With B4BC

Press Release

• May 20 2009
• 14 views
• add a comment

Press Release — Costa Mesa, Monday, May 18, 2009

Heritage surf brand Ocean and Earth is proud to announce a new alliance with Southern California based Boarding for Breast Cancer Foundation and the surf industry’s leading online website, Beckersurf.com. Through sales of its women’s apparel and accessory brand “Honey” Ocean & Earth, the association is specifically designed to strengthen breast cancer awareness while lending financial support vital to this most important cause. The arrangement provides for minimum base donation from Ocean & Earth to B4BC and a meaningful percentage of all “Honey” brand sales raised through Beckersurf.com up to a one year period.

Justine Chiara, executive director of Boarding for Breast Cancer had this to say, “As a non-profit based in the action sports industry, Boarding for Breast Cancer is excited to partner with Ocean & Earth and Beckersurf.com.  Both companies have deep roots within the community of girls we speak to and we are confident that this will be a successful partnership for increasing our breast cancer education.  B4BC  greatly appreciates both Ocean & Earth and Beckersurf.com’s dedication to their customer by supporting this cause.”

Mark Marovich, director of marketing for Beckersurf.com commented that, “Beckersurf.com is proud to partner with Ocean & Earth / Honey in their efforts to draw more attention to such a great organization as Boarding for Breast Cancer.  Our customers are B4BC’s audience, it’s a natural fit, it’s the least we can do to help foment engagement.  Hat’s off to the crew at O&E and to the dedicated folks at B4BC for making this happen”.

Established 1979, Ocean and Earth is a globally distributed brand with more than 30 years experience developing and producing high quality surf accessory products, clothing and accessories. North American V.P.  Dave Nielsen added, “Ocean & Earth understands that awareness is the key to early detection of breast cancer and the main mission of Boarding for Breast Cancer. As B4BC is a youth focused foundation, Ocean & Earth and Beckersurf.com customer base are a great fit. And to that end we’re stoked to lend a hand in support of B4BC’s mission statement”.