Nike 6.0 and 3 Inches of Blood Shoe Collaboration
Press Release
- April 23 2009
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Nike 6.0 and 3 Inches of Blood Shoe Collaboration
Heavy Metal Footwear: Blood Oncore High
Nike 6.0 and Canadian heavy metal band, 3 Inches of Blood, have joined forces resulting in the darkest 6.0 shoe collab to date, the Blood Oncore High. “The collaboration idea came directly from a few of our athletes who are obsessed with metal and 3IOB. The band was down for anything and even flew out to an event for a secret show. The kids went ballistic in the pit and were beyond psyched to meet and hang with the band after their performance. It was amazing to be able to bring everyone together and create some chaos!” said Nike Product Manager Tim Reede.
The band chose Nike 6.0’s NEW Zoom Oncore High to translate their soundtrack of mayhem. Inspired by Viking folklore and mythical carnage, 3IOB worked with the product team on custom materials and colors. The upper, constructed with premium distressed battle-worn leather is mixed with sanguine accents and the muted greens of rot and pestilence. Metallic side panels simulate armor and warrior-shields, while the blood-red outsole and tongue are an ode to the band’s name.
The Blood Oncore High drops May 1st at select retailers.
For information visit: www.nike6.com
For more info on 3IOB visit www.myspace.com/3iob
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