New Era and Zumiez Team Up for Zumiez Couch Tour

Press Release

• May 28 2009
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New Era Cap will collaborate with Zumiez for the second year in row and exclusively remains the official Headwear of the Zumiez Couch Tour. In addition to supporting a progressive event with one of New Era Cap’s key retailers in the action sports industry, New Era Cap will host an invite only VIP Graffiti Lounge in the festival area. Consumers will have the opportunity to explore their creativity and create their very own custom painted caps which will consist of two new styles offered by New Era Cap. Zumiez will be running text to win and giveaway prize programs onsite at each stop which will allow consumers the opportunity to win VIP passes to the New Era Graffiti Lounge.

In addition, Zumiez and New Era will continue the “Originator of the Day” for a second year during the Best Foot Forward Am Contest which will give up-and-coming skaters the chance to show off and be awarded for their original techniques. The Originator of the Day winner will be posted on the Zumiez website as well as win a year long product package from New Era Cap.