etnies Special-Edition Clothing, Shoes Benefits B4BC

Press Release

• October 14 2009
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ETNIES HATES BREAST CANCER!

etnies Special-Edition Clothing and Shoes Will Benefit B4BC to Spread Breast Cancer Awareness

Lake Forest, Calif. (Oct. 14, 2009) – Hate is a strong word, but etnies means it when it comes to the fight against breast cancer. Together etnies and Boarding for Breast Cancer (B4BC), a non-profit, youth-based breast cancer awareness organization, have teamed up for the fourth year to release a special-edition girl’s collection during October, National Breast Cancer Awareness month. In stores now, for each item sold, a percentage of the proceeds will be donated to fund breast cancer awareness and educational programs.

“As a brand that encourages a healthy and active lifestyle for all girls, it is essential for us to take part in organizations that advocate the importance of breast cancer awareness, education, prevention and fun all at the same time,” said Jeff Taylor, etnies brand marketing manager.

etnies has combated its hate with product designed with love, offering a special-edition girl’s Perry Mid sneaker and tee shirt that will be sold online an

d at select stores nationwide to support the cause.  The color pink is the recognized color for breast cancer awareness. Both the B4BC tee shirt and sneaker come in bold shades of pink and feature a heart ribbon graphic that represent the fight and hope for all those involved in the prevention of breast cancer.

SPREAD THE WORD: EARLY DETECTION + ACTIVE LIFESTYLE = BREAST CANCER PREVENTION.

About Boarding For Breast Cancer:
Boarding for Breast Cancer (B4BC) is a nonprofit, youth-focused education, awareness and fundraising foundation designed to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. Boarding for Breast Cancer was inspired by Monica Steward, who started her battle with breast cancer at the age of 26.  For more information, visit b4bc.org.

About etnies:
etnies is an action sports brand that fuses street casual innovation with inspiration from the diverse and colorful personalities of its talented team of professional athletes in skate, surf, snow, motocross and BMX. In 1999, the girl’s division was successfully launched which began offering footwear and later expanded the line to include sandals, apparel and accessories. etnies is actively involved in improving the world for a better tomorrow, with initiatives that include sustainable product offerings to encouraging a healthy and active lifestyle with participation in action sports. For more information, visit etnies.com.”