DC Athletes “A Big Deal”

Press Release

October 05 2009
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In a recent on-site survey that was published by ESPN for the Summer X Games 15, DC athletes were ranked the top draw for attendees and ranked the most popular. DC’s Travis Pastrana at 54% was the most sought out by a considerable margin, Ken Block came in second at 21% and Dave Mirra followed at 20% of the vote.

“The results of this survey further reinforce the claims we’ve been making as a brand over the years,” said Kelly Magrath, DC Vice President of Marketing. “DC athletes have always been at the forefront of making X Games history and have taken home 83 combined medals since the first Summer X Games. We are committed to supporting the best athletes and will continue to be a leader in action sports.”

The survey also sought information on specific sports and how favored they were among the respondents. Two-thirds of those attending to see specific sports or competitors specified both Rally Car Racing (66%) and Skateboarding (62%) as main draws.

DC is in part responsible for the rise in popularity of rally through its sponsorship of the three biggest-draw athletes - Pastrana, Block and Mirra - and Block’s and Pastrana’s involvement in introducing rally to the X Games. Additionally, DC’s licensing agreement with Subaru Rally Team USA has broadened the range of fans through its unique footwear, apparel and accessories program. Moreover, DC’s unprecedented Gold Standard 2009 brought a new level of attention, exposure, and excitement to the Summer X Games and the athletes competing.

DC’s TeamWorks Collection with footwear and apparel inspired by Block has proven highly successful. “The sell throughs of Block’s TeamWorks Collection are amazing and have exceeded all expectations,” said Michelle Smith, DC SVP of Sales. “We are reacting as fast as we can to meet the demand for this product and the 2010 collection will be one of our biggest apparel programs for the coming year.”

Block is also responsible for the award-winning Gymkhana video series that have been a huge viral success capturing over 30 million viewers to date, and increasing consumer awareness and affinity in the auto category.

For more information on DC and the renowned DC team, visit dcshoes.com, for more on Block’s TeamWorks Collection visit gymkhanatwo.dcshoes.com/#/teamworks-gear/ and for more on DC at X Games 15 visit dcshoes.com/goldstandard2009.