Allisports.com Expands with Maloof Money Cup and King of Wake Websites

Press Release

• March 20 2009
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Burr Ridge, Ill. – March 19, 2009 – Alli, the Alliance of Action Sports™, today announced the launch of individual portals for the Maloof Money Cup <http://www.allisports.com/tours/maloof-money-cup>  (MMC) and King of Wake <http://www.allisports.com/tours/king-of-wake>  series on allisports.com <http://www.allisports.com/> , the digital hub for the full roster of Alli properties and a leading source of action sports content and news.
The MMC portion of allisports.com <http://www.allisports.com/>  will feature photos, videos, news, blogs, athlete bios and other editorial content in addition to competition results, news and event schedules. The site will also house the latest news regarding concert and festival information, partner information as well as press releases and media updates.

MMC and allisports.com <http://www.allisports.com/>  will also provide fans with contests and giveaways, including the 2009 “Maloof Money Cup Model Search” and “Search for Ams.”  Entrants in the Model Search will log onto allisports.com <http://www.allisports.com/>  and submit three photos and a video describing why they should be selected as a spokesmodel for the event and 20 winners will be determined by online votes. The 2009 “Search for Ams” contest will award two winners from the Street category and two winners from the Vert category with a spot in the World Industries Amateur Contest at the Maloof Money Cup.  Contest winners will be determined by votes calculated on allisports.com <http://www.allisports.com/> . The Maloof Money Cup will take place July 10-12, 2009 at the OC Fair & Event Center in Costa Mesa, Calif., during the opening weekend of the OC Fair.

Allisports.com <http://www.allisports.com/>  is also the official online home of the eight-event King of Wake series. The site will feature exclusive online access to content and lifestyle footage, as well as news, photos, blogs, athlete bios, event schedules, real-time competition results and other editorial content. The King of Wake series officially kicks off April 23-26 at the Orlando Watersports Complex in Orlando, Fla.

“We’re excited to be launching the Maloof Money Cup and the King of Wake sites as part of allisports.com <http://www.allisports.com/> ,” said Doug Kirk, Alli, Vice President of Digital Media. “These properties represent the next step in two very successful partnerships and they each add a dynamic new dimension to the Alli website.”

“We are looking forward to the launch of the new enhanced Maloof Money Cup Web site as part of the Alli family,” said Tim McFerran, General Manager for MMC.   “The MMC website will continue to focus on skateboarding with video content, industry updates, as well as introduce a new viral, online contest for MMC fans.  We’re pleased to have Alli as a partner as we look forward to an even bigger and better 2009 contest.”

“With the launch of the King of Wake portal on allisports.com <http://allisports.com/> , action sports fans can now log-on and get an insider’s look at the world’s premier professional wakeboarding circuit and its athletes through exclusive online content,” said Mike Weiss, Media Director of the King of Wake series. “The King of Wake’s new online home is sure to immerse fans in the world of the ultimate pro wakeboarding series.”

Allisports.com <http://www.allisports.com/>  provides core action sports enthusiasts and mainstream fans alike with an extensive offering of up-to-date tour and event information for all Alli properties: Dew Tour <http://allisports.com/tours/dew-tour> , Winter Dew Tour <http://allisports.com/tours/winter-dew-tour> , Free Flow Tour <http://allisports.com/tours/free-flow-tour> , China Invitational, Maloof Money Cup <http://www.allisports.com/tours/maloof-money-cup> , and the King of Wake <http://www.allisports.com/tours/king-of-wake>  series with the Lucas Oil AMA Pro Motocross Championship portal coming soon. In addition, future phases of the site will feature a social networking platform built to bring fans and athletes closer together.

Fans that visit the allisports.com <http://www.allisports.com/>  website will also have the opportunity to join the Alliance for exclusive Tour or property information and sign up for newsletters with the latest information.

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Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand.  The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at www.allisports.com <http://www.allisports.com/> .

NBC Universal

NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products.  The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.