Airwalk Signs Brazilian Street Skater Tulio De Oliveira

Press Release

• May 21 2009
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Airwalk Signs Brazilian Street Skater Tulio de Oliveira

(ENGLEWOOD, CO) May 18, 2009 - Collective Licensing International is proud to announce the addition of pro skater Tulio de Oliveira to the Airwalk team. This regular footed, 21-year-old from São Paulo, Brazil has been skating for the past eight years. Tulio established himself in the Brazilian core skate scene years ago and since has aggressively taken his skateboarding global with photo trips, tours and contests in Europe, Australia and the US.

Now living and spending most of his time in Southern California, Tulio has continued to gain the respect of local pros and the attention of influential brands. Along the way he has successfully gained coverage in core magazines, web and video while also establishing himself as a serious competitor at televised events. Tulio has been consistently in the top of the Dew Tour and X Games rankings. This mainstream exposure combined with his young, core credibility makes Tulio a natural fit for the Airwalk brand on a global scale.

“We are excited to have Tulio on the Airwalk team and to help support him as he continues to gain momentum in the skate community and make big moves in the industry,” said Eric Dreyer, Collective’s Vice President of Brand Management.

Tulio will be joining fellow skaters Andy Macdonald and Rodney Jones, surfers Anastasia Ashley and Warren Metcalfe and snowboarders Lindsey Jacobellis and Erich Dummer on the 2009 Airwalk team. “I am happy to promote Airwalk footwear and build brand awareness as I travel the world skating prime locations and connecting with other pros and consumers alike,” said Tulio.

Visit www.airwalk.com <http://www.airwalk.com>  to learn more about the Airwalk team and brand.

About Collective Licensing International
Collective Licensing International, a unit of Collective Brands, Inc. (NYSE:PSS), was formed in January 2004 and is the owner and/or license operator of the Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®, World Snowboarding Championships™, Sugarboards®, Carve®, genetic®, Dukes™, Rage®, Ultra-Wheels® and Skate Attack® brands. Collective Licensing International is based in Englewood, Colorado.