2009 Ride Shakedown

Press Release

• March 16 2009
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Montreal, March 11, 2009 – On April 3rd and 4th, Mont Saint-Sauveur will welcome some of the world’s top riders for the 8th annual
RIDE Shakedown, the most important snowboarding event in the country. New key features this year will include a new women’s
category sponsored by Oakley, the launch of a $35,000 purse, Canada’s largest, and the creation of the spectacular, ground-breaking
AMP Energy rail. A quick reminder that this year’s competition has been renamed in honour of the event’s new title sponsor,
RIDE Snowboards.
Capitalizing on its increasing popularity, the Shakedown is pursuing its growth in 2009 and, as such, has introduced major changes,
such as the development of its infrastructures, the creation of a women’s category and the launch of a new collection of exclusive
clothing and accessories, now available online at shop.shakedown.ca. In fact, the Shakedown was recently featured in a Ubisoft
Montreal videogame Shaun White Snowboarding.
The Shakedown in the U.S. in 2010?
“The RIDE Shakedown is looking to gain a foothold in the United States as early as next year,” explained Patryck Bernier, co-founder
of Dizzle Entertainment Inc. and organizer of the RIDE Shakedown. “Our goal here is not to leave behind the Quebec market, but rather
to take advantage of our event’s international reputation and unique format, so that over the long term we can build a network that will
help us organize an international contest series. With only two years to go before our 10th anniversary, we will pull out all the efforts to
outdo ourselves in all respects. The Shakedown is a snowboarding event whose vision deftly combines the aspirations of athletes with
those of spectators. We will invest as much energy as needed to ensure that this vision becomes a reality.”
Of pros and fans
The RIDE Shakedown is eagerly awaited by professionals – who hope to be invited – and the up-and-coming riders vying for one of
the 80 amateur spots and their chance to tackle the pros. Add to this some 20,000 exhilarated fans cheering on their idols during the
two-day competition, and it is easy to understand why the Shakedown is Mont Saint-Sauveur’s top event of the year.
The athletes
Among the many world-class professional snowboarders invited to the RIDE Shakedown this year will be Darrell Mathes and
Bode Merrill (USA), well known in the industry and featured in many movies, magazines and competitions; Dustin Craven (Alberta,
Canada), winner of Shakedown 2007; Alex Cantin (Quebec City, QC), member of RIDE Snowboards Rookie Pro team; Charles Reid
(Mont-Tremblant, Quebec), title winner of Shakedown 2008; and Sébastien Toutant (L’Assomption, Quebec), champion of Shakedown
2006, when he was just 13 years old and an amateur.