News

Vans Reveals Top 50 Student Designs for Vans Custom Culture

Vans Reveals Top 50 Student Designs for Vans Custom Culture

Vans revealed this year’s Top 50 school submissions for the Vans Custom Culture design competition; Fans are invited to vote to select the Top 5 finalists CYPRESS, Calif. (April 27, 2016) – Vans launches online voting today for the seventh annual Vans Custom Culture competition, a national contest designed to give high school students a platform to embrace

Events

Roark Revival at SAID Space, Encinitas

Roark Revival at SAID Space, Encinitas

Roark Revival‘s Pop-Up Shop Grand Opening at SAID Space, Encinitas The grand opening of  the Roark Revival Pop-Up Shop at Said Space in Encinitas took place Thursday April 14, 2016 featuring revivalist and skateboarder Jamie Thomas along with photographer Dylan Gordon. They shared images from Roark’s strange journey through Northern Vietnam that inspired Roark’s Spring/Summer 2016 collection of goods. Photography

Press Releases

Superbrand Welcomes New VP of U.S. Sales and Marketing

Superbrand Welcomes New VP of U.S. Sales and Marketing

Superbrand welcomes Rudy Vasquez as Vice President of U.S. Sales and Marketing Carlsbad, CA.—Superbrand is pleased to announce the hiring of action sports industry veteran Rudy Vasquez as Vice President of U.S. Sales and Marketing. Vasquez began his career repairing surfboards at Pacific Moon surf shop, went on to become VP of global sales at Skullcandy

Events

Etnies and Element Collaborate for Earth Day

Etnies and Element Collaborate for Earth Day

Etnies and Element come together and hold a best trick contest in celebration of Earth Day Etnies and Element have two good reasons to celebrate tomorrow: Earth Day AND the launch of their collaboration. Tomorrow, Friday April 22nd, the two brands will come together at Active Ride Shop in Costa Mesa to host a best-trick

News

Vans Signs Multi-Year Renewal for US Open of Surfing

Vans Signs Multi-Year Renewal for US Open of Surfing

World Surf League (WSL) Extends Partnership with IMG for the Southern California Event; The World’s Best Surfing to Remain in “Surf City” through 2018 Cypress, CALIF.  (April 19, 2016) – The World Surf League (WSL) is pleased to announce that the Vans US Open of Surfing in Huntington Beach – which includes the sixth stop

Press Releases

NITRO CIRCUS IS READY TO ROLL WITH TECH 4 KIDS

NITRO CIRCUS IS READY TO ROLL WITH TECH 4 KIDS

Nitro Circus Teams with Trendsetting Children’s Entertainment Company for New Line of Ride On Toys (LOS ANGELES, CA / Monday – April 18, 2016) Action sports collective Nitro Circus and innovative children’s entertainment company Tech 4 Kids announce a global multi-year licensing agreement with the launch of an all-new line of ride on toys. The

Events

Results From First Ever Park Terrain Skating Global Series

Results From First Ever Park Terrain Skating Global Series

Russell, Barros, and Kowalski Take Top Three in First Ever Global Points Series in Park Terrain The first event of the world’s first terrain park skating global series kicked off this past weekend in Melbourne, Australia. This past Saturday, April 16th, at St. Kilda skate park, riders competed in the first event of the Vans

Events

Retro-Inspired Shred-A-Thon at Copper Mtn This Sunday, Hosted by High Fives Foundation

Retro-Inspired Shred-A-Thon at Copper Mtn This Sunday, Hosted by High Fives Foundation

Copper Mountain and the High-Fives Foundation are hosting a retro-inspired shred-a-thon this Sunday, April 17th. Check out the details.

Press Releases

Publish Brand HERS Introduces Women’s Legacy Jogger Pants

Publish Brand HERS Introduces Women’s Legacy Jogger Pants

Publish Brand celebrates the original jogger pant by introducing “Legacy for the Ladies” with Spring Editorial After unveiling its first full women’s collection earlier this season, Publish Brand HERS introduces Legacy Jogger Pants for the ladies. Renowned for its unique form, high-quality materials and tailored fit, the Legacy Jogger is the original silhouette that propelled the

Press Releases

Cobian and Flip Flop Shops Team Up For The Great Escape

Cobian and Flip Flop Shops Team Up For The Great Escape

  (San Diego, Calif.), April 11, 2016 – Cobain and Flip Flop Shops where proud to announce this week their Great Escape Sweepstakes. The sweepstakes run from April 15, 2016 to May 31, 2016 and includes a variety of activities ranging from: snorkeling with whale sharks, deep-sea fishing, stand up paddle boarding, and surfing. Cobian

News

GoPro deploys Hookit for Multimedia Analysis

GoPro deploys Hookit for Multimedia Analysis

  Solana Beach, CA (April 12, 2016) –  Hookit, a data-driven sponsorship intelligence platform, has significantly expanded its role with the world’s most versatile camera company, GoPro (NASDAQ: GPRO).  Hookit is now GoPro’s primary platform for measurement, analytics, engagement and sponsorship valuation across its complete lineup of sports and music marketing activations. Hookit Valuation Methodology

Press Releases

Lucid Eyewear Unveils The Spring/Summer Titus

Lucid Eyewear Unveils The Spring/Summer Titus

Lucid Eyewear unveils the 2016 Spring and Summer Titus, drawing inspiration from their hometown of Los Angeles to represent a diverse image and create high quality lenses.

Events

LA Men’s Market Holiday Release Recap

LA Men’s Market Holiday Release Recap

March 29th & 30th marked the 3-year anniversary of the premier men’s trade event, LA Men’s Market. For 48 hours the California Market Center was buzzing with the leading retailers, influencers & media outlets from the men’s space ready to get their first look at Holiday collections from industry leading brands including 10 Deep, Alpha Industries, Brixton, Daniel Wellington,