In 2014, Matanivusi became the first surf resort to be labeled a proper, STOKE Certified eco-resort. Co-Owners Brian and Donna McDonald discuss the story.
Sustainability Best Practices: What Does It Really Take To Be A Sustainable Company To consumers who are not familiar with the manufacturing supply chain, they may think being a sustainable-driven company means using solar energy, recycled paper in the office and selling organic cotton garments. All of those are true, but manufacturers agree that employing
Double Trouble | The California Dream in a Day – Land to Sea 19 hours. That’s all it took. 19 hours to conquer an adventure made for the storybooks. An invite list of eight professional athletes from surfing, snowboarding, and skateboarding—six nationalities represented—two photographers, one videographer, two fearless leaders, zero budget, twelve sponsors, 100 PBR’s, and a
PRSNT PERFORMANCE announces the launch of their first camp in the US at Loveland Ski Area, CO for a weekend that connects female snowboarders and skiers with health and nutrition.
Surf Ride Oceanside Crowned Victorious in the First Stop of the Oakley Surf Shop Challenge, 2016 The annual Oakley Surf Shop Challenge crowned its first victor at the premiere stop of the eight-stop tour. Surf Ride Oceanside dominated the core shop contest at Seaside Reef in Cardiff, Calif. On a beautiful Friday morning, twelve of the
As a part of our Trend Series, we highlight the top ten products coming out of the snow market for the 2016/17 season.
Beauty in Simplicity | A Look at the Brands Using Simplicity in Aesthetics, Production and Fabrication, and Distribution in 2016/17 Reporting by Kelsey Smith and Kailee Bradstreet – sourced from Agenda Long Beach, Agenda Miami, SIA, AXIS, and Agenda Las Vegas There is beauty in simplicity—a mantra that transcends all areas of fashion, technology, and
DC Snowboarding Invited Global Retailers, Team, and Reps to the French Alps for Product Testing, Review, and the Second Stop of the Hit & Run Contest Relevance is key in this age of snowboarding. Brands have come and gone, but those who have survived, and more importantly, remained relevant, are those shaping the future of
Camp Shred 2016 The verdict at Cardiff Campgrounds this weekend was that Camp Shred couldn’t have landed on a more perfect one. A trifecta of blue skies, good waves, and the right brands on demand left everyone in attendance riding on high spirits as the weekend came to a close. The event drew 1,100 people who demo’d
AXIS show Winter 2016 is a wrap. Check out the top trends at a glance, as well as an overview of the show from our 80K foot level.
Agenda Vegas, Winter 2016 Photos: Allen Malone Congrats. You survived. Agenda Las Vegas is a wrap, and for most, it marks the final stop on the tradeshow circuit. Agenda Vegas was buzzing with traffic during the three-day show and true to classic Vegas style, the days were just as crazy as the nights. The crew
Ethika, Inc. and soccer player Dani Alves announce a joint venture partnership to work on Ethika's performance and lifestyle products.
The Evolution of Women’s Snowboarding | Gear Archives *Editor’s Note: This piece was originally featured in the Winter issue of TransWorld Business. * Update: While Nitro Snowboards was the first to release a ‘women’s specific’ board, the Petra Mussig racer board, in the early ’90s, Checker Pig followed suit with the Lisa Vinciguerra freestyle board, and Sims