Zimtstern Posts Record Sales, Launches New Distribution

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• March 12 2009
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Swiss snowboard apparel company Zimtstern has had an epic season, posting record sales, opening South Korea and fine tuning distribution across channels. The company has also reorganized its marketing team.

According to an article in Boardsport SOURCE:

The above-average growth in sales in Germany and Austria were gained partly thrugh an increase in points of sale and through a stonger positioning of the brand  at existing retailers. Additionally Zimtstern will be sold in 7 branches of SportScheck in the coming winter season. In the home market Switzerland the turnover has been enhanced slightly and in North America the number of points of sale could be raised again. In Japan from now on Zimtstern will be distributed by Fusion Inc., which has developed its office in Tokyo. In South Korea People Distribution Inc. has been signed to distribute the Zimtstern products.

To cope with these sales increases the marketing department has been restructured. Reto Scheidegger will now be resposible for the overall direction as the Head of Marketing and after  maternity leave Nadja Herger has returned to Zimtsternand will look after the PR together with Corinne Lammer. Claus Zimmermann fills the newly created position Head of Trade marketing & Events and will be responsible for the strengthening of the brand at POS as well as the Zimtstern events worldwide.