Volcom Announces 2009 Motocross Team & Website
josh hunter
- February 05 2009
- 1,251 views
- 29 comments
Well, if Moto is your thing and Volcom is your brand of choice, then you’re officially in luck. Looks like Volcom has decided that the growth potential in the moto market is worth investing in.
Here’s the press release:
Volcom is proud to announce the 2009 Volcom Motocross Team and the launch of the Volcom Motocross Website. Volcoms entrance into MX started by supporting the current MX Lites Rookie of the Year Nico Izzi over 5 years ago and since then has slowly built into an elite racing team consisting of 5 riders.
The Pro team includes current Motocross Lites Champion Ryan Villopoto, Nico Izzi, and lites rookie Darryn Durham. The am team consists of wonder kid Jason Anderson and 10-year-old Mark Worth.
“We are super stoked to have been fortunate enough to develop such an elite team. The sport of Motocross is gnarly and these riders put themselves through adversity like no other sport. Im really excited about what the future holds with our involvement in the sport and support to the riders,” said Troy Eckert, VP of Marketing.
“The Volcom Motocross team is a unique group of individuals who each in their own way embody the spirit of Volcom. Myself and many of the people here at Volcom ride and are fans of motocross, we are stoked to officially announce our team, and our support of motocross and the riders,” Troy Powell, Motocross Brand Manager commented.
We will keep updated news happenings on everything that goes on with our riders along with team pages filled with photos and videos of the guys in action. Make sure to check it out at www.volcom.com/mx.
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February 5th, 2009 at 11:28 am
Well Tom has been riding a Scooter to work , i guess it all fits ? !
February 5th, 2009 at 12:13 pm
Worst news since fox starting trying to be surf!
February 5th, 2009 at 12:15 pm
what about a MMA fighter? That’s cool now too
February 5th, 2009 at 12:16 pm
Wow! Volcom really has hit the shits with this. If having Jocks/Meatheads sporting the brand was not bad, now the 909 IE get officially decorated with Volcom garb. Whats next wake boarders and razor scooterists.
February 5th, 2009 at 4:34 pm
He Yo Yo- Like kids in the 909 weren’t wearing Volcom already and brands trying to cross over into diff markets is something new you pin head. It’d be nice to hear some intelligent comments for once. Volcom’s balance sheet is spot-clean which means they are in good shape to invest and grow. Do us a favor and get off the site!
February 5th, 2009 at 4:46 pm
yea yo yo , you make exit ! look at how good Volcom stone look on that Moto gear , it is a natural fit , good on V-co !
February 5th, 2009 at 4:48 pm
i am wondering how this affects the Volcom Green program though , maybe veggie oil in those Moto Tanks , food not crude dude !
February 5th, 2009 at 6:39 pm
yeah they should invest and grow by doing a energy drink too…..how about a skin for an iphone? How about a energy-Iphone-moto-drink?
February 5th, 2009 at 7:14 pm
I like how people “hate” when somebody makes an attempt to grow their business.
It would be exciting to launch a new category within a company that has resources, all the people that chirp up in this piece are probably laid off or hate their job.
We can whine about how lame moto is but that is besides the point. They are a public company and now have to answer to nyc.
Take the bullshit comments to TWsnow.com and let’s try to pretend like those of us who frequent this hater spot can at least hate intelligently.
February 5th, 2009 at 9:23 pm
Good reporting. Smart business decision. Strong and healthy market that takes the Volcom brand further within the the U.S. and hopefully brings recognition to other brands with it. Good job Troy. Good reporting TWRumorMill.
Everyone shut up and back to the classifieds and Malakye.
February 5th, 2009 at 10:19 pm
I’ve surfed my whole life but find this to be really COOL for Volcom. I also think it’s a good thing for Action Sports as a whole. Crossover branding is key moving forward. Sorry old-schoolers, ya gotta expand in order to survive. If you’re not moving forward, you’re moving backwards.
Looking at the big-picture and long term; The newer crossover influence, from a business and branding perspective is working out well for companies like Fox, A-Stars, Jetpilot & MM… Hate all you want - but they are onto something legit and new!!!
February 6th, 2009 at 9:59 am
It’s called Evolving and Growth!! Why do people hate when a company tries to dive into something that has shown growth? Because they were lagging and worried about their next pay check. Take a chance people! Don’t be scared to pull the trigger on something new. If it’s thought out, it will probably pay off and succeed. God forbid there are comanies that succeed in these tough times.
February 6th, 2009 at 6:55 pm
totally weak. Yeah brands want to grow and diversify, I understand that, but they have always been about board sports, why change now? Wakeboarding would be a better fit in their “boardsport lifestyle company” to get behind rather than MX, but whatever. I’m sure a BMX team will be in the works next.
Just my .02, flame on
February 6th, 2009 at 7:07 pm
UNFORT. VOLCOM IS A PUBLICLY HELD COMP., THEY HAVE TO SHOW GROWTH FOR THE STOCKHOLDERS OR THE OWNERS WILL BE REPLACED–THEY HAVE SATURATED THE SURF/SKATE/SNOW MEDIUM SO NOW IT’S ONTO MX, AT LEAST THEY WILL BE DEVELOPING THE PRODUCT THEMSELVES UNLIKE CORPS LIKE BG THAT SLAP A STICKER ON A PRODUCT THAT’S BEEN AROUND FOR 30+ YEARS AND CALL IT <> AND <>.
February 6th, 2009 at 7:08 pm
NEW AND ENVIRO FRIENDLY
February 6th, 2009 at 11:20 pm
For the new breed of brands, it’s “Action Sports” more than just “Board Sports”.
It’s still something you do on your own, to express yourself and your style….. better than some lame ass “Ball Sport” or “Team Sport”….
That was true above, that Fox, Jet pilot and Alpine are into crossing over pretty deep - and it’s friggin’ cool.
Haters are gay.
February 7th, 2009 at 9:25 am
Right on Veeco. Stoked to see you guys finally do this. I heard you have had tents up at the Mammoth MX race, and have been supporting Villapoto for awhile. I have surfed and lived by the beach my whole life and got into MX about 10 years ago. I always thought that if Volcom entered the MX market they would KILL IT. The Volcom Stone and the whole op art vibe you guys have would look so rad on MX gear. Give Fox a run for their money and launch some technical MX gear in the next couple of seasons, please! I would run it for sure. For all the haters (pussies) who say that MX is lame, well you either have never ridden or are just too much of a puss to try it. Yeah I know the whole image of it with the 909/MMA/tough guy vibe is lame, but Volcom could put the punk into MX that it needs. I have been in the ASI for nearly 20 years and would agree that now days it’s all about diversification. Remember that we all have our roots in the So Cal surf culture and lifestyle. Even the MX industry is in So Cal, just inland a bit so they can be close to all the good tracks. Stoked for Veeco.
February 8th, 2009 at 2:46 am
VOLCOM IS SO TIRED
February 8th, 2009 at 1:01 pm
Ha ha…..
February 8th, 2009 at 5:17 pm
So many snobby industry “elitists” posting on here. Enough… I agree with a comment made above, these days the umbrella title of “action sports” encompasses much more than just boards. I know many peeps who surf that also enjoy mx as much as they do golf or watching MMA or whatever, seems natural to venture into new categories, and a bold move, for any company to do so in these times. Props to Volcom, good luck.
February 8th, 2009 at 8:51 pm
it’s quite the opposite, the industry guys are all for GROWTH….the surfers and the skaters think this is stupid! It’s just basic exploitation and over supply! If they let EVERYONE into the night club it’s no longer cool dude!
February 8th, 2009 at 9:14 pm
Haters. As a rep for one of those NEW breed brands I am stoked to see Volcom getting into the MX game. Not that it is new news since Troy E & P have been moto heads for years and Volcom has been backing some of the up and coming groms for some years. The funny thing is that most of the bloggers hating have no clue about moto or even how much the industry is evolving and that you need to keep and open mind to whats happening out there.
Footwear companies like DC, DVS, Etnies, and Osiris have been sponsoring Moto for years and brands like Quik, Hurley and now “out of the closet” Volcom have flowed pro MX riders for years.
Good Luck and lets see what good comes from this.
Oh and don’t be shocked that RVCA sponsors MMA fighters cause that has been happening for a few years as well.
February 9th, 2009 at 10:02 am
I would rather not wear threads from a company that I have supported since 93 that now wants to deck out tough guys with gold teeth and neck tats. Thats what Metal Mulisha is for. Is Volcom gonna start making huge baggy shorts so I can pull my socks up to my knees to make pants? Hats with straight brims that I can wear sideways with spikes in them?
February 9th, 2009 at 10:45 am
Now that is a funny post.
February 9th, 2009 at 11:56 am
THAT’S what i been tellin’ Allyance i want my signature stuff to be saying ! Right on Homeslice !
February 23rd, 2009 at 5:05 pm
wimps
could never hang onto a 450 for the main event
February 23rd, 2009 at 5:07 pm
here’s a guy who is in the know! spot on, denimdan
March 29th, 2009 at 3:25 pm
Yo Yo Yo have you even seen a real motocross race or someone who races motocross. The guys that race motocross are a whole different breed when you compare them to the Metal Mulisha free style guys. The free style guys are are the ones you see with gold teeth and baggy shorts. If you’ve really supported Volcom since 93 I would hope you realized that they made straight brimmed hats years ago. Now next time you feel like opening your mouth maybe know what your talking about.